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Thanks for the question! There currently isn't a way to set this up as a rule in manage keywords.  We don't allow a RegEx expression in our brand rules UX due to constraints on how we pull branded keyword traffic from Google Analytics. If you would love this feature in the future, I'd recommend posting this to our feature request forum. In the meantime, you can go back and manually create/tag keywords at any time but the only way to really automate this as a brand rule right now would be to create keywords with a space between the the terms.  This is mainly because our Brand Rules can't parse different phrases or terms in a keyword.  In your example, the word "this" would be set up as a brand in your campaign. ThisHouse, ThisPhone and ThisPC would not be tagged since these are seen as a single word.  If you add a space (This House, This Phone and This PC) the terms will be automatically tagged as branded.  Let me know if you have any other questions. Best, Sam Moz Helpster

Hi Inga, has your question been answered?

Correct. When you setup to campaign a subfolder, you will only get crawl diagnostics and reports for that particular subfolder. SEOMoz Help states, "The PRO Web App crawls, grades and checks rankings only for pages found on that domain or subfolder. When tracking a subfolder, we will only crawl pages that exist in that specific folder. We will not crawl links that go to other folders." If you were to create 2 campaigns: subdomain.example.com/USA subdomain.example.com/Canada And both pages are in English, you will get different crawl diagnostics and other metrics for these campaigns. Does that make sense? Mike