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There were several sessions at SMX West 2011 on Facebook, and also some at SES NY (happening this week) regarding facebook advertising that might offer some insights as to how to advertise effectively.Outspoken Media and Bruce Clay, among others, are covering the conference and their blog posts can give an overview of some of those sessions. Also, check out aimClear for some of their posts on how to use Facebook demographic targeting. http://outspokenmedia.com/blog/ http://www.bruceclay.com/blog/ http://www.aimclearblog.com/category/facebook-demographic-research/