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Glad it helped! I think the issue might be with excel more than Moz, its handling of utf8 csv's has been terrible since day 1! I think there is a way you can use the excel import data function to get the same result but I never had much luck with it and the open office trick seemed less painful.

The question was more by way of feedback that the welcome email could expand those concepts with a sentence or two as per the above replies. I signed up but then travelled before using the tools three weeks later and was reacting to an article by Chris Warren at Distilled, which sent me to OSE. And that site didn't think I was Pro. I then wondered if I needed to download some app for a phone. Sorry but it was 7 am on a Saturday morning. Incidentally, having started a campaign, my ""Social metrics only available to paid Moz subscribers" error message went away, so perhaps OSE gets a prod after a campaign is started?