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Hey There, Not sure what Moosa meant by "re installing GWT" but I wouldn't go that route.  I do agree with checking OSE, Majestic, Ahrefs and other sources to form a total link profile as no one crawler will give you that.  And Google's will always be limited (at least for now). If it hasn't been too long since you picked up the links or set up GWT then I'd give this some time.  GWT is notoriously slow and incomplete as Google doesn't necessarily give you all the data. But if it's been a while I'd start to check things like "301ing your www. version of the domain to the non-www", double check your robots.txt file to make sure Google can crawl everywhere the links are pointing.  Make sure the links you think you have aren't nofollowed or the pages they are on noindexed.  But frankly the above isn't very likely. I'd need to know more to make a full diagnosis but hopefully that gets you started.  If nothing else go with Moosa's suggestion and compile 2-3 other link profiles.  Dont rely on GWT for that complete data anyway. Jacob

If you get a hit from Penguin then you should take this seriously and see if there are bad links pointing back to the website you should try and remove them as much as you can! OSE take a month to update the data (my guess) so maybe you see the updates in the coming month but in order to be on the safe side just add the link in the link disavow file and submit it to Google. Hope this helps!

We compete against those box stores and do really well in the local serps for long and some head terms. I don't know if local applies, but there are battles in that space to win.

is it legit? They dont disclose their clients.

Yes, it is a good idea, You dont want to have 100% "do follow" comments, it is simply unnatural for big G. just dont put to much effort into it.

There was an updated Google PR yesterday http://techwalls.com/blogging/google-pagerank-update-november-2011/

Hey totalvac, The markup goes throughout your page. Here's the getting starter guide for schema.org. Does this help?