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Hi TJ, I have actually made the switch to friendly URLs in DNN, so I know your pain. Best practice is to make the 301 redirect in one jump. So instead of going from oldsite > dnn > dnn-friendly, you should set up your redirects to perform oldsite > dnn-friendly and dnn > dnn-friendly. Redirecting with a chain A > B > C can slow your site down for users, as well as slow down the crawlers, which is bad. Does that answer your question? Mike

I think you're right in suggesting to forward the .com to the .net right now. Just as a side thought, does the company ever use offline marketing/print/TV?  If they do, could be a great opportunity to use the .com domain on that advertising while the 301 is in place.  That way, you'll know that most people coming in via the .com domain will be from those avenues, so you'll be able to calculate some form of ROI.  It can't be completely accurate, however, as the .com extension is definitely the most recognisable in the world, so someone's first intuition when they see the brand might be to use .com anyway. With that in mind, you should anticipate that they may want to move to the .com in the future.  What I would strongly, strongly recommend is to keep the site and URL structure exactly the same - same subfolders, subdomains, same everything.  This way, all you would theoretically need to do to preserve your "link juice" is export the XML sitemap from the .net domain (or at least those with backlinks - Screaming Frog is great for this task) change the extension to .com in excel and you've got all your new URLs that you point the old ones to. It becomes a pain when companies want to change their site structure in the migration.  I'd advise them not to, if possible.  By all means, they could use the opportunity to rebrand the website and change the content and imagery, that would look impressive.  But where possible, keep the structure the same. Hope this helps!

Can you show u a screenshot of the 66k links? I'm seeing Total Links of 845 for the root domain, from 15 Linking Root Domains on OSE right now.