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If anyone else tries to figure a way to organize twitter followers into lists AFTER the fact, here's what I did.... I DO NOT work for socialbro.com nor social oomp. I simply signed up for the socialbro.com service and the tool provides the ability to filter twitter followers (and people you are following) by search keywords (across bio and tweets), geolocation, and several other fields. This capability made it easy for me to search for users and then apply to specific lists we've recently established. Moving forward we are using social oomph to assign new twitter followers to lists as we acquire them. In  Social Oomph, followers can be assigned automajically based on keywords or through manual selection.

Here are some: http://www.similarsites.com http://www.similarsitesearch.com http://www.alexa.com

Thanks Gerd, Marisa & Nakul. All good feedback. I asked this yesterday with another layer pertaining to mobile and I think it complicated the question too much for anyone to understand or answer. product.com/shop is the ideal solution and that will require the investment in a new "product.com".  Forgoing the SERP for buyproduct.com is likely the best option anyways considering it will be gone once investment is made. Appreciate your responses.

Frist you asked "If I add canonical references from the shopping cart product pages and articles back to product.com associated pages, will this lessen the blow to any seo issues? What other factors am I missing/need to consider" the answer to that is yes it will significantly help you. Is buymyproduct.com a completely separate domain from your other domain?  If is you are going to suffer some duplicate content issues until you address the response of phone/website issue I just built a e-commerce website based on Genesis framework with with Woocommerce I can tell you that canvas 5 the new one for woocommerce can essentially replicate any website out there with the developer for about $30 a page. And that site is 100% responsive I would use http://demo.woothemes.com/?name=canvas  with Woo commerce Magento is becoming a  dinosaur that does not perform well with SEO or on a quick server. Do yourself a favor and move to WordPress you'll be shocked at how good they are. I recommend the host like WP engine or zippy kid

I don't know the answer for sure, but at first I was wondering what problem utilizing Canadians would make.  

Google can read PDFs, and returns them in search results, but some users might prefer to view an HTML version.  Also, it looks like images in PDFs are not indexed, according to the 2nd post below. Regarding duplicate content, Google says (2nd post below): Q: Is it considered duplicate content if I have a copy of my pages in both HTML and PDF? A: Whenever possible, we recommend serving a single copy of your content. If this isn’t possible, make sure you indicate your preferred version by, for example, including the preferred URL in your Sitemap or by specifying the canonical version in the HTML or in the HTTP headers of the PDF resource. For more tips, read our Help Center article about canonicalization. These will be of interest to you: http://www.google.com/support/forum/p/Webmasters/thread?tid=4472512a5515686b&hl=en&fid=4472512a5515686b00047d6de91c24fa&hltp=2 http://googlewebmastercentral.blogspot.com/2011/09/pdfs-in-google-search-results.html

Thanks Shelly. My bad...2 different questions in the same question :} My current CMS where steripen.com is, doesn't provide me ability  to integrate wordpress or any other blog tools. It's a standalone 3rd party cms platform. Unfortunately the blogging tools are antiquated so short-term I am forced with subdomain. I decided to look at it that "I can provide my users with the best presentation and utility of info about SteriPEN by using the subdomain (and WordPress)." I'll have to live with the seo consequences for now until we overhaul steripen.com soon. In terms of posting to the microblogs, this to me is like whoring content. Unless I can build the blogs in such a way that they are non-SteriPEN branded niche blogs focused on a topic, I just don't see it. And I don't have the time/money to invest in that right now. Tim

Great feedback. thank you so much Sha.