Hi Bill,
I am sorry if this sounds a bit harsh - but I would not like to give any information to your website. Although the design is simple, it looks kinda spammy to me. It looks like a site that wants my email address and then sell it to other.
Good CRO starts with data collection. What I'd do if I was you is to ask a bunch of Amazon mTurkers some questions about your site. A good list of questions is the one Google uses - you can find it here.
Also, a small thing is the moving fav.ico - would definitely find a new, static one.
So the short answer to your question: invest in better design. But do it on the background of data.
Best,
Thomas