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Hi Aaron, Have you been able to sort this out, or are you still looking for some help?

I would say that it is generally better to hire a separate person for SEO and SEM. There are so many different tasks that an SEO can be doing to move the organization forward on the SEO front that I think it is often a mistake for SEOs to be given additional tasks like PPC, or managing the company's social media, that will take their focus off doing SEO really well. Also, SEO is changing so fast that it can be a lot to ask to have your SEO stay current on the latest in SEO and also stay up to date on the PPC world as well.