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Thanks, Joe. Appreciate you taking the time. All the testing from my team and the client show no signs of fire now too. So, mission accomplished. One takeaway here seems to be that Google actually pays attention to the Feedback tab.

Indeed. Luckily organic is the client's top traffic and conversion source.

Hi! Nathalie, from DashThis again. I'm glad you're liking some of our features, namely, the ease-of-use of our system! Just wanted to let you know that Gab, your account manager here, has actually just written you an email to answer your questions regarding our integration with Moz, as well as to address a few other concerns of yours! Hopefully, we can get you everything you need with the DashThis - Moz integration!

Thanks. Appreciate this.

David's solution seems to be working for me. See his answer below. Hope it helps you too.

We actually did this earlier in 2017 with a brand name change (going from Marketingxchange to Lure Creative) and url change (going to http://lurecreative.com/). We saw quite a drop in rankings and DA, but had all of our old website pages 301ed to the most relevant pages on the new website. This was quite a project and now about 3 months later we are finally seeing an increase in traffic, we have gone through and updated a lot of our old brand name links and also sought new links with our new brand name as well, which is what I would recommend doing. Our goal was to try and swing most of our external links anchor texts to be our new brand name (which we used Yext, and alot of time manually link building to do this). It still took multiple months, so it was a pain either way, but we are trending up again.

My pleasure, Paul. Have a nice weekend!

Patrick, Thanks for the info on disavowing backlinks. I'm just starting to dig into it. Re: Running through backlinks, I read the article you referenced. It was pretty comprehensive but it wasn't clear to me how to redirect a backlink to the new page. Is this something to discuss with the person responsible for linking to you or is there a technology solution you have in mind. I feel like a bonehead having to ask, but I'm eager to learn here, so I'm ignoring the potential for looking pretty stupid and asking anyway.

Thanks very much to all you for your thoughts. Very helpful indeed.