Welcome to the Q&A Forum

I think Roman's response is thorough and well reasoned. I'm a content strategist (not a designer or developer), so I like the way his answer puts the user front and center. Bottom line: do in-text links and bread crumb links both help users? Yes, depending where you are on the page and how deep the page is. My instinct on bread crumbs is that their especially helpful once you get a couple pages deep in a site and a user might start to get a bit disoriented. My in-text links are often more driven by the content itself, what will provide added value to the user (or potentially SEO value to another page on the site). Hope that's helpful.

I have a client who is asking for SEO help after renaming their business, getting a new URL, and somehow having an address change (without moving to a new location...weird...I know). This has set them back big time in terms of their domain authority (they went from a 46 to a 15 in DA). The web developers they work with put a 302 redirect in place from their old URL (home page), which had 10,477 links from 52 root domains, to their new URL's home page. Open site explorer shows that they now have 5 links!

We can improve some of the local search set backs from the name and address change with a citation audit and clean up, but the domain name change is a killer. So here's my question or questions, really: Do we need to manually rebuild links with partner websites? I know there is debate around the actual link juice passed along from a 302 vs a 301 redirect (despite what has been publicly stated by Google). Or is this just a waiting game while old links get recrawled?

Done and done, Miriam. Already updated Google+, Facebook, Yelp and YP. Thanks again for the clarity.

Yes, the URLs on our current citations are going through redirects to the https version of our address. I am a Moz Local customer and I just made the change to the https version of our URL in our account settings. Thanks for the feedback, Miriam.

After spending some time getting our NAPW info corrected on many of our key listings and claiming and configuring a few more, we recently added an SSL certificate to our domain. We've made the https version of our site the canonical version, set redirects, etc. Do we need to redo our citations with https to get our full SEO bang for buck out of our citations?

Patrick,

Thanks for the info on disavowing backlinks. I'm just starting to dig into it.

Re: Running through backlinks, I read the article you referenced. It was pretty comprehensive but it wasn't clear to me how to redirect a backlink to the new page. Is this something to discuss with the person responsible for linking to you or is there a technology solution you have in mind. I feel like a bonehead having to ask, but I'm eager to learn here, so I'm ignoring the potential for looking pretty stupid and asking anyway.

Awesome. You've gone above and beyond! Thanks again. I look forward to digging into the details of these links just as soon as I can.

Thanks, Patrick. I certainly do appreciate the pointers. I've never done anything with disavowing backlinks although I've heard about it. Do you do this in GWT?

I work for a design firm who has been updating a website for a client. In addition to a new look, we've consolidated redundant pages for a more streamlined site. My question is this: when I have replaced 3 somewhat redundant pages on the old site with 1 page on the new site, should I 301 redirect all the former pages to the one new page. I know this question is beyond basic but I'm pretty new to SEO, so be gentle.

Thanks very much to all you for your thoughts. Very helpful indeed.

Kind of a SEO newbie, so be gentle. I'm a beginner content strategist at a small design firm. Currently, I'm working with a client on a website redesign. Their current website is a single page dud with a page authority of 5. The client has a word press blog with a solid URL name, a domain authority of 100 and page authority of 30. My question is this: would it be better for my client from an SEO perspective to:

1. Re-skin their existing blog and link to the new company website with it, hopefully passing on some of its "Google Juice,"or...
2. Create a new blog on their new website (and maybe do a 301 redirect from the old blog)?
3. Or are there better options that I'm not thinking of?

Thanks for whatever help you can give a newbie. I just want to take good care of my client.