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Thanks, that makes sense.

Under where you put your url it says: Exact url or check entire subdomain So, assuming you are optimizing pages, put in the exact url:      http://www.tatango.com/company If you want to check where you rank for sms advertising on the whole, use the subdomain    www.tatango.com

Because their videos are very popular and they want to generate link juice for the SEOMoz pages, not YouTube.