Welcome to the Q&A Forum

Hi,

You can definitely do as ivordg suggests and use the product name to create unique title and H1 tags and meta descriptions to get you started. Another strategy would be to combine all of the products in to one page but this depends on the product and what's unique about them. If only the colour and size change for example, this could the way to go. You can then use drop downs to let users select the product they want and add a canonical tag to the page. This is something Zappos.com does very well - http://www.zappos.com/cole-haan-ridley-blucher-sneaker

If that's not possible, a better long-term strategy would be to make each page truly unique which would be a great help to you. The best way to do this? Product reviews. This will not only help your SEO but also increase customer engagement and allow customers to get a better overview of your products and likely increase conversion rates. Econsultancy wrote a really good piece on the benefits of product reviews which would be worth your time reading.

There's also an Econsultancy piece here on how to attract product reviews from your customers.

Hope that helps but let us know how you get on or if you need more help.

Hi Li,

Matt gave you some good answers there but I thought I'd expand on them a little.

There are a couple of well-known programmes you can use to crawl your website in a similar way to Google. One is called Screaming Frog and the other is Xenu Link Sleuth. The free version of Screaming Frog only crawls up to 500 pages of a website (your site has many more pages than this) but the pro version crawls an unlimited amount. It costs £99/year and is definitely worth it if you'll be working on your SEO. Use one of these programmes to crawl your website and find the broken links. You can also pull this data from your Moz report but this may not be as up-to-date. All of these tools will show you where your broken pages are and which pages on your website are linking to them. You can them use your CMS (or HTML code) to go to the linking page and update the link to point to a working page or remove it completely if the content has disappeared. Once fixed, you will have no broken internal links on your website.

The other factor to consider is external websites which point to broken pages on your website. As you don't have control over these links, you will need to redirect the broken pages to other, working pages on your website. There are a couple of good ways to find external websites linking to broken pages on your site. The first is in Google Webmaster Tools (go to Crawl > Crawl Errors) and you'll see a list of broken pages on your site. The second is using Moz's Open Site Explorer (go to Top Pages and change the HTTP Page Status to 4xx). Here is the link to the report of your site (there are 22 pages). Again, this will show all pages on your site which are broken. You can export both of these as CSVs so you can work with them in Excel.

How you create the redirects depends on your site. If you use a CMS, there may be an easy way to implement them. If not, you may need a developer to help you out.

Let us know how you get on.

Hi,

Although it seems slightly strange, I can't see any significant SEO issues which it might cause. Have you asked the client why they want to do this? As I'm sure you know, usually one page should focus on one topic and therefore require one link from a main navigation.

Something worth considering would be the internal anchor text which Google will take in to consideration for the linked-to page. If you have 2 or more links on one page linking to the same page, Google will use the first instance of the link as the anchor text. This is something you may want to have a think about.

Hi,

If you're paying to have a presence on a website and not doing it to pass PageRank, that's fine. You must, however, request that the website owner places a 'nofollow' attribute on the link to ensure no PageRank is passed. Google have a page here on how to do this and what it means.

If the link doesn't have a 'nofollow' attribute, you will be violating Google's guidelines and that is very much a dangerous tactic.

Here is some further reading so you can put your mind at ease:
Google's page on Link schemes
A reminder about selling links that pass PageRank Why do paid links violate Google's guidelines while other ads don't? (Video)

Hey Tamir,

You have a couple of solid answers below from Ryan and Marie - I'd definitely follow their advice. I quickly ran your site through Open Site Explorer to look at all external links to your site (you can see the results here) and it looks like this is where your problem lies. You have lots of links from a small number of domains with very keyword rich anchor text. For example, every page on the http://www.dreamestatehuahin.com/ site has a link to your site with 'Holiday Rentals' as the anchor text. Google is likely to see this as pretty spammy activity, especially as you have virtually no links with URL or branded anchor text.

I'd recommend cleaning up your back link profile (either adding nofollow attributes to your links or changing the anchor text if possible).

Hi Ram,

Yes, you absolutely should redirect all of your HTTP pages and other resources to the HTTPs version to prevent the situation you describe happening. It's likely Google will see duplicates of each of your pages which will cause ranking issues.

There's a great check-list at the bottom of this blog post by Cyrus Shepard which will take you through everything you need to do.