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Not the Titles but the URL needs to describe the page in as few words as possible.

instead of /5414668-women-s-invicta-swiss-16-diamonds-two-tone-mother-of-pearl-dial.html aim for something like** **/invicta-mother-of-pearl-dial.html

It also depends on what keywords you are aiming for this page. If it's "Woman's Invicta Swiss Watch" then you need to use that.

Maybe on the shorter keywords where you have 1 or 2 in the URL but when you try and use invictamotherofpearldial as an extension, it can get very ambiguous. Google will probably figure it out if the Title tag is says "invicta mother of pearl dial" but I believe it is very unprofessional to have a URL that people battle to read.

If I saw **/**invictamotherofpearldial.html, I wouldn't know what that is but if the URL had **/**invicta-mother-of-pearl-dial.html, I can make a much better assumption of what the page is about. Google will see this as a usability issue.

@Mat

Remember the dashes or underscores are used to determine individual words by search engines. An example would be:

www.website.com/ceramictilesealant  (X)

vs

www.website.com/ceramic-tile-sealant (Y)

Domain X wouldn't nessecarily gain any authority for "Ceramic Tile Sealant" in the URL but domain Y would definitely.

What CMS system are you using? There could be plugins for that specific CMS.

There are a few free but basic review widgets like Good Reads. It really depends what kind of reviewing you would like (star rating, text snippets, etc). They are also not that hard to develop if you know a developer.

Yes, the default action is to follow unless specified otherwise

Domain Age is also a factor that Google uses. So it's probably because it is a new domain and it needs to "age" a bit. Your old domain was probably older and had a bit more authority than your new domain.

I'm not too familiar with Prestashop but as Mat has mentioned below, there should be an option to edit the URL of each page, and there is probably modules that have been created in order to do this on a larger scale.

If you follow the article I linked to in my first reply, you will see that you have to log into your admin panel -> go to preferences -> SEO & URL's

Then you can set your rewritten URL there. Try to make it shorter and SEO friendly.

It doesn't matter where you are building links. Links aren't the only factor that Google uses to determine relevancy. If one of your inner pages has more keyword prominence for "Financial Wise", then Google will see  that this page will provide it's users' with better, more relevant information about Financial Wise, than the home page.

Let's put ourselves in the searchers shoes again... I'm looking for a Mortgage Advisor in the West Lothian area. My first choice will be in Google places because I am looking for a physical business in the area. So Google shows me the areas first.

Now lets say I am looking for actual Mortgage Advice online. If you had optimized your home page to give me advice and your website is the "advisor", then your home page would probably be showing in the pure SERP and not Google Places.

I really hope this makes sense.

P.S If you add "in" to your phrase (Mortgage Advisors in West Lothian) you will see that your home page is ranked because you used the exact keyword.

The keyword "Mortgage Advisors in West Lothian" is ranking your home page though. I don't see the problem.

Which keywords are the ones that are going to your "inner" pages?

Unless you have a very popular brand, you shouldn't be focusing on your brand name (financial wise). You should focus on the services and products you provide like "Mortgage Advisors".

When you put yourself in a searchers shoes, you wouldn't search for Financial Wise. You would probably be looking for "Financial Advice" (blog article?) or "Mortgage Advisors".

The old way of doing SEO is over. You need to cater for your visitors. Ask yourself, "Is this page the kind of content I would be looking for if I searched fro this keyword?". If not then create it into one.

First you need to find keywords and keyphrases within your industry (http://pro.seomoz.org/tools/keyword-difficulty).

Your next step would be to compare your website against your competitors and see what they are doing that you are not. You can use http://www.opensiteexplorer.org and the "Compare" section.

SEOmoz will provide all the relevant information for your website.

If you haven't done so already, you need to create a 301 redirect from the old domain to the new one.

Google wants to find the most relevant pages to show it's users so those "inner" pages you are seeing are probably the most relevant for the keyword/phrase. It's not a bad thing at all, so don't stress over it.

In my experience, sub-domains are viewed as a "new" website in Google's eyes (to a point). You still inherit domain authority but not as much as a new page would (www.bharatdesi.com/hyderabad).

Google is probably referencing your dynamic URL's in Prestashop. Dynamic URL's can change at any time thus Google cannot index a page properly if the URL changes. This can also cause problems when you need to redirect pages.

Because your site is an ecommerce site, you are most likely going to have quite a few dynamic URL's.

Another downside about having these URL's is that users are less likely to click through to a dynamic URL.

as for creating shorter URL's, here is an article I found on SEO friendly URL's for Prestashop.