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Thanks! Toby

I honestly believe that Google probably knows what users are doing on your website with or without GA, and that GA is just a way for them to show it to you.

I agree.  100%.

Thanks for these answers, very helpful.

Thanks for your help everyone, you have answered my question very thoroughly!

Hello Toby! First of all, Screaming Frog will search for every type of links in your site, even if they are images or external. So you need to analyze better this data. I've checked here and screaming frog reported to me 107 inlinks. Your second query is not a real problem, but I would avoid have those links. Hope I helped you Lucas

Thanks everyone, very helpful.

Toby There are two parts to optimizing titles and meta descriptions. Deal with the later first - Meta descriptions should firstly be optimized for clickability as they hold no significant SEO value.  So use your 156 characters to create a great CTA. Titles however are a different beast as they hold significant SEO value. In creation of the perfect Title you need to weigh two competing factors - SEO -v- Clickability. In the title SEO has the priority or should come first - hence identify the keywords chasing.  Then you work out the most clickable way to present those words. Here is a link to another post that answers your question. http://moz.com/community/q/how-should-be-a-perfect-seo-title-description-h1-and-h2 Moz has a snippet tool you can use. https://moz.com/blog/new-title-tag-guidelines-preview-tool Before getting to that use Semrush or another keyword tool your prefer to identify the keywords you are chasing and than start playing with the snippet tool. Let me know if you have any questions. If you create a title and a description - happy to review it for you.

EGOL - you always have something brilliant to say. I salute you! Toby - you could pay a fortune for advice like EGOL has just given you for free, I really hope you take it on board.

I would recommend **not**disavowing links that have a spam score of more than 3 in Webmaster Tools. In this video - http://moz.com/blog/understanding-and-applying-mozs-spam-score-metric-whiteboard-friday - Rand specifically says 'don't disavow links just because they have a spam score of 7 or 8'. He mentions a link disavowal issue that Cyrus Sheppard had that really hurt his site for a long time. Doing the disavowal for all links with a 3 could cause serious damage.