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For technical SEO, I tend to utilize the Site Auditor tool from Ravwen Tools. Its great.

Hi SwanseaMedicine, Have a read of this hidden content experiment by Reboot Online: https://www.rebootonline.com/blog/hidden-text-experiment/ It was a very well-run experiment and, in summary, they found that visible content outperformed hidden content. However, this will change once Google's mobile-first index rolls out (sometime in 2018?) where hidden content will be given full weight (source). Cheers, David

Thanks Paul. Makes a lot of sense and clears things up.

Hi Nicholas, Thanks for such a detailed response, very helpful! One question, regarding file size, what would be the largest that you would recommend? Cheers, Rhys

Thanks, Kristen!

Hi Rhys, Yes, I'd say if there's any ambiguity at all, it's better to implement hreflang. Even if there's only a small chance of confusion. For example, assuming there's an English-speaking customer based in China, you probably want them to see your English-language site. Google might get it right without your guidance, but if there's no hreflang, they might send the user to the .com.cn site because it seems more geographically appropriate. (And yes, I know Google pulled out of China but they are preparing to re-open there in some form, so now is a good time to prepare). Basically, yes: hreflang isn't very complicated—especially with just two languages—so do sit down and think about the most suitable site for each combination of language and location, and then write out your hreflang tags from there.

Hi, I'm working on a presentation that helps brands answer this question. It really feels like one of those questions that should have a great, simple answer. My quick-fast-dirty process looks a lot like this. Brand-level Determine goals for brand Ascertain how content can help brand attain those goals Competition Do a simple Google search to see which brands are competition for the same audience (e.g., using your money keywords) Pay close attention to the content they've created that's ranking well Try to create a short list of things you can do content-wise better Audience Figure out who they are being visiting social media, Quora, Reddit, etc., and doing a keyword search to see who is using your terms Make at list of the folks who are influencers and what questions, concerns, issues are being raised Use this information to find other such platforms where similar audiences might be congregating (i.e., do a Google search or Twitter search or Facebook search to see what other groups key members might be a part of) Content Armed with your keywords, the questions you can likely answer and the types of content your competition is creating, you can being to think about the types of content you can and should create based on your brand's needs and goals. For example, if you have an existing product that is now newer and better than ever, but you need to get people to learn about the changes, maybe you write a top of the funnel piece that includes your brand as part of a solution to a problem you found from online discussions. The maker of a sleek, redesigned wallet for millennials, say, might write a post titled "Why Your iPhone Case Should Never Double as a Credit Card Holder." The key is to focus as much on the execution as the idea. That is... Have a clear goal with regard to each piece of content Know in advance which segment of the audience you're attempting to reach and what desired actions you wish for them to take Understand that publishing content is only part of the process. (It must be shared, promoted and, hopefully, amplified to be successful) To help you get started, here are a few indispensable resources: For help with what questions you should be answering: * Answer the public * http://keywordtool.io/ For how to come up with better ideas more easily:* Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume - Whiteboard Friday*GENERATING BETTER CONTENT IDEAS

Hi both, Cheers for your responses. Links do seem to be the route of the problem, but it's a hard area to link build for. I know people discuss Google 'devaluing' links, but this does seem to show that they are still central to algorithm.

Thanks, both!

DA is not related to Google updates as it is a score given by Moz and as I already said, it only updates when a new Mozscape index is available. The drop you noticed in February must have happened with the 26/1 update. If you did see a change in it today, it was likely because they were trying to roll out the new index (and failed).

No problem! I just did this a few days ago, so I'm not sure yet. I would imagine that if the URLs aren't linked anywhere or listed on XML, then IF they come back to them, they'll see a 404 response and move on.

Spam score can be a useful adjunct when helping you decide which links to disavow, but you should never make a disavow decision based on spam score alone. The disavow tool should be used by site owners who have a huge problem with unnatural links. If you know that this link is one that you yourself made for SEO purposes alone and that you have lots of links like this, then yes, you should probably disavow it. But otherwise I wouldn't be too concerned.

Thanks, Stevie. Apparently, there's been a 'phantom' update which I suspect is the culprit...

Thanks, Frank!

Thanks, John!

Oh, that's a shame! Thanks, Andy.