Questions
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MOZ update
Hey there, Thanks for the question. The Mozscape index was actually updated on June 20th. You can read about that last update here: http://moz.com/products/api/updates We also note the last update on the front page of OSE. I hope that answers your question. Cheers, Joel.
Link Explorer | | JoelDay0 -
DA vs PA when building links
EGOL is essentially correct - DA and PA are measures of ranking power, essentially (they both factor in multiple variables), but we don't currently model things like the likelihood of a link to be spammy - although we're working on that. So, it is definitely possible for a site to have high authority in theory but devalued by Google in practice. It also depends on whether you mean "trust" in a broad sense or specifically something like TrustRank. Our MozTrust metric was intended to approximate TrustRank, which essentially measure how far a site is from a seed set of trusted sites. That's a way we believe Google has quantified "trust" in the past. I don't believe that PA/DA factor in MozTrust, but I'm not entirely sure on that one. In terms of link value, DA and PA can both matter, and it depends a bit on the situation - even both metrics are only a small piece of the puzzle. If the numbers are similar and low (like 20/34 or 34/20), I wouldn't obsess about it. It's when they differ quite a bit that you might want to consider both. A weak page on a very strong domain or a very strong page on a weak domain both have potential value as link sources.
Link Building | | Dr-Pete0 -
Competitor outranking me on google with their yelp, facebook and youtube pages
Hi Spencer. That article is great and explains this issue perfectly. so Barnacle SEO, huh? Yeah, I do see that his domain authority is larger as is his likes/yelp reviews. I'm in my second year. The competitor i believe is in the 15th or so. At this point, I'm going to optimize my social media profiles and link them to my site. Ideally this will help balance that first page more. My primary effort will be to move to the first spot on the page. Thank a bunch!
Local Listings | | studio35design0 -
Linking between properties
The site all follow good practices, so I don't foresee an issue and those are not the only backlinks they have. Thanks guys!
Link Building | | studio35design0 -
Adding web designer credits to properties I create
Reason is that there is a real, legitimate value as a developer to have my credit there for users that see the site and would like inquire about having design a similar site. I'm just looking for a way though that this won't affect my own site negatively. I'm thinking either 1. Do a NoFollow link directly to the site, or 2. Point the link to an internal page on the client site, and from there point to my own site.
Link Building | | studio35design0 -
Seo benefits to keywords other than specifically targeted?
Hi Ruben, How people use your site (like traffic to your blog posts) can contribute to your 'authority', and thereby, your rankings, yes, but you would want to be blogging with your keywords in mind. If you are a wedding photographer with a local business website and you're starting this blog as a vehicle for publishing additional, on-going content, then consider viewing the blog as a showcase of the client projects you take on locally. So, let's say you're operating out of your physical location in Taos, New Mexico, but you frequently get jobs in neighboring cities like Santa Fe, Mora and Albuquerque. Lacking a physical location in these 3 towns, you are very unlikely to earn Google local pack rankings for them, because that's just the way Google works. But, by steadily blogging about the weddings you've photographed in these other cities (writing about the projects, the venues, showing your photos) you will begin to develop a body of content that relates to your service keywords + these cities. The hope here is to gain visibility in the ORGANIC SERPS, rather than the local ones. If your work is impressive and your writing engaging, this additional organic visibility can help you to start getting phone calls from these additional cities. That's basically how it works. If you are blogging regularly about your work in these other cities, and your competitors aren't as motivated in their marketing as you are, you have a chance to get into the organic SERPs with the kinds of blog posts that excite new potential customers and encourage them to pick you for their event. Hope this helps!
Content & Blogging | | MiriamEllis0 -
How often the the domain authority checker update?
Wow, it looks like it just changed! I checked it early today and there was no update. I checked it now just in case, and saw that my domain authority jumped up 7 points and my page authority 7 points as well. Doing the happy dance!!
Link Explorer | | studio35design2 -
Backlinks through dofollow commenting
You might want to look through the other responses to this question, as this tactic isn't the best one for sustainable rankings. Also, if you are a photographer, are your customers coming from the sites of other photographers? You may want to target your efforts towards places that your customers are reading.
Link Building | | KeriMorgret0