Welcome to the Q&A Forum

**This website will not be full of articles though.. it will be an informational website on the real estate firm, what areas they specialize in, what homes are for sale in these areas, and a normal MLS home search. ** Whether you refer to the content as web pages, blog posts, articles, etc. it is all content. It is mostly the same from a SEO perspective. Any high quality, useful content relevant to your niche can help your site rank . Your role is to choose the optimal keywords for the maximum amount of convertible traffic.

Hello Brian, I'm a Realtor also. Yes, the school of thought is to optimize a page for one keyword phrase. But in our business that is not necessarily the case. Me personally I have about 4 keywords that my site is optimized for. Reason for this is that most people will link to your main page, so the link juice will be for that. I would use this order 1. Dallas Real Estate 2. Dallas Homes for Sale 3. Dallas Condos These tend to be the most competitive phrases in our industry. what you want to do is make sure your title has the phrases based on value. The order above should be the order. meaning your page title should have Dallas Real Estate / Dallas Homes for Sale / Dallas Condos Then natural mix in those phrases into your content but make sure it is visitor friendly content and not just keyword stuffing. Also think about internal linking and your external link profile with these various anchor terms. Note: keep it all natural and legit. The only short cut in SEO is to the Penalty Box.

I started out thinking I could learn Google Adwords and save mny company some money, plus increase exposure. After hours of study it seemed the more I learned the more I realised how complex and Involved Adwords became. Almost a science. I then started a trial with WORDSTREAM and finally handed over the whole spend to one of their case managers. I am on my first month and I think the suspense is worse than the study...will keep you informed.

For adwords you don't need to put the geo tag because you are only marketing to a certain radius.  I have seen where the CPC was more expensive when I put in the geo tag. With SEO you def want to put the location unless you are trying to rank nationally.