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Redirecting at the registrar level doesn't allow you to redirect individual pages, only entire domains. In some cases, that's not an issue but if you're redirecting a site that has back links pointing at internal pages by redirecting the entire domain, then you are foregoing a lot of the value of those back links.  Redirects on the host can let you redirect one specific internal URL to another specific internal URL and keep much of the value of the links pointing at the old URL.

Hey Stephen, Thanks for the question! We actually don't have an API for our reports and campaigns. We are hoping to have that in the future but It would definitely be down there road. We do offer many of our reports in CSV that could potentially be integrated into your system. Thanks! Joel.

Thanks for all the feedback guys.  Our site actually climbed in rankings over the last month for the core keywords we are trying to optimize.  We'll continue to build great content. thanks for everything