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Hi there Have you checked in Search Console to see if you have a manual action? That will tell you right away if you have been penalized or if you have any major site issues. I would take a look at your backlinks - I see some directories and questionable links in Majestic. Also, when I checked SEMRush, I can see a pretty significant dip (attached) in May 2012, which was around the time that Penguin 1.1 hit. I would also take a look at your on-site SEO, especially with your information architecture. Right now, a lot your site architecture is flat, meaning everything lives off the root domain. Run through your site's metrics, including Domain Authority, and see what opportunities you have in improvement. Take a look at your content and take an empathetic stance with your audience - if you were a user or customer, what would you want to see? Does that line up with your research? Take a look at the Academy section as well for Moz - lots of opportunities! Also, try doing some competitive analysis to see if you are missing opportunities that your competition is taking advantage of! Hope this all helps! Good luck to you! y1MgxWJ

So which way would be the best to do it?