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Thanks for your help Devanur. Ben

Great! - thanks for your help You were right about the search terms. I looked at site search through GWT and both types of customer use a slightly different language & i will use this data & add it to my keywords for each site. Cheers, Ben

Keywords are not needed anymore.

You have endless possibilities for content!  Here are a few just off of the top of my head: 1. Facts about snow.  How do we know that every snowflake is different?  Why is every snowflake different?  What kinds of snow are there?  Why does some snow pack and and some doesn't?  You could either have a huge article section or have some cool infographics about snow that are likely to be shared. 2. Trivia about snow - what country gets the most snow?  What places has it snowed that usually never see snow at all? 4. Videos - You could put together so many cool pages about snow.  You could easily compile youtube videos and make pages like - Top Ten Tobogganing accidents, Coolest snowmen.  (There's another idea....pages and pages of ideas of things you could make out of snow....funny ways to make snowmen.), Top ten extreme skiing videos, top ten snowball fights. I could go on and on.  Speaking of snowball fights, you could have pages on snowball fight strategies.  You could also have pages on cool ways to make snow forts. Man...I want to change my niche to snow.

So, you want to create satellite websites and then get link back from those sites to your main website right? Sorry to say, but this looks like an attempt to game the SERP by artificially boosting ranking of your websites. Moreover, it is highly likely that you are going to slap those satellite sites with thin content that nobody likes, believe me search engines have started hating them too. Ok, let’s imagine that your main ecommerce website somehow manages to get some value from these inbound links coming satellite websites. But what if a Panda refresh gets the network down and the link juice that your main website has been getting so far will be smashed in a matter of second. All your hard work will go in vain. And please do not ignore Penguin. Your main website could come under the scanner of Google for building links unnaturally. So, here is my suggestion. Rather than wasting your valuable time and money on building something worthless why not make your existing website AWESOME. You can build a great blog and starts sharing great content that will help you earn Links naturally. There are other things to do. Invest in making your website more conversion oriented, reach out to great bloggers and share your expertise in the form of a great article or tool or whatsoever. In short, start adding value to your website rather than chasing the crappy links and you will be good.

Thanks a bunch Mark