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Good luck.  Would love to get a follow-up on this later to see how it all works out.  Either post here or send a PM.

Hi Brian, I am an in-house SEO for two different companies. One is a small e-commerce company with about 200 SKUs and one is a larger e-commerce company with 4,000 SKUs.  The larger one has been in business for 40 years. Because of the nature of our business many of our products change frequently. Here's what I have to say about changing content, just for the sake of changing content. First of all, lose the "250 words" each idea. Forget about the word count and just write copy that's amazing and engaging, if at all possible. Now, I understand that for something like a 15-foot Rapco XLR microphone cable, writing captivating content could be a bit of a challenge. And frankly, do you really need 250 words to describe a 15-foot Rapco XLR cable? I think not. Freshening up your content is a great idea. But, I have another suggestion. What if instead, you start a blog if you don't have one, and begin talking about the products (with links back to the product pages) that you are most passionate about? Sure. Freshen up your content. Make it more accurate. Fix the broken links. Fix the typos. (I can guarantee you if you've got a large site you have plenty of both). Write better title tags and more compelling meta descriptions. These are things that never stop. This is something that should always be an ongoing project. That's the thing with SEO. I laugh when people say they've "SEO'd" their site...as if it's like putting a new roof on your house or something. It's not something you do once every 10-15 years. It's something that's a constant, ongoing process. I know, this wasn't a cut and dried answer. But, I do hope it helps a little Dana

If you want to dabble with guest posting without initially having to over-commit, you could try a couple of the blog networks like myblogguest.  These get bloggers and publishers together, so practically remove the need to the usual outreach.  The nature of them does mean that you have a much smaller pool to work with though, so it's not the most scaleable approach. For the writing you could find freelance writers with specialist knowledge.  Try the usual freelance places (I quite like peopleperhour for this sort of thing), but advertise specifically for writers with topical expertise.  Ensure that stipulates that they must provide a topical writing sample - you will soon figure out which applicants actually know the topic rather than those just trying to wing it.