Welcome to the Q&A Forum

Thanks!

_Just wait for the big [upcoming] penguin update and I hope that these sites will be torched. You are not along who is seeing worthless sites ranking high in competitive terms. There are hundreds and thousands sites with spammy link profiles still ranking high. Hopefully, they will get caught by algo updates soon. _

Thanks for the info! I will check out the guide.

Jason, log in to Google Webmaster tools and there is a section for sitelinks. What you have to do is 'demote' the sitelinks you DON'T want to appear. In this case these would be about us, contact us etc. As time goes on these pages will probably (it's not always guaranteed) be replaced as a sitelink by another page. You have to continue to demote pages that you dont want to appear until the right ones appear. Of course, you can just demote a bunch of pages before they even appear to save time. This process can take a while and is not always 100%. The best  way to get each of these individual lawyer pages to appear is to build up the authority of these pages with backlinks etc, coupled with the above technique. Good luck!

Yeah those are some good points. 3 of the keywords are in the top 20, the other 2 in the top 50. I was thinking about clipping the lower performing keywords to focus more on the other 3. The 3 that are in the top 20 have around 25k exact searches per month but are a little broad. I think I am going to leave it for now but keep an eye on it.... I will watch it over the next few weeks as I get started working on the site. Hopefully as I become more familiar with the site/niche the answer will be more clear. Thanks for the valuable information!