Welcome to the Q&A Forum

What are the keywords you are tracking? My suggestion is you should add the specific location in your keywords in your landing pages. E.g bakeries in blank town.

You could also reach out and build links in websites that are ranking locally. I also think that ranking high nationally but not locally is not a bad thing.

Also, have you checked if you have the correct information on Google My Business? If yes, try also putting your website on local directories more frequently.

I'm not really an expert with web development, i'm more of a link building specialist and that's what I could suggest right now.

Hi Guilherme!

I checked out your website and it looks really good and I don't see anything bad about it. However, I used the backlink checker of Moz and saw what's going in with your websites backlinks

Apparently, you have more than 8,000 referring domains which looks really unusual and on top of that, you have websites linking to you with 30% spam score and above which could be a heavy factor on why you have such a high spam score.

I'm not from Moz so I can't say how fast they update the spam score, but my advice would be checking out their backlink checker, check out the bad links linking to your website and use the Google search console to disavow these links.

Hope it helps!