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Thanks for taking the time to reply to my question - I'm going to implement 301 redirects and put this issue to bed!

I've seen this as still effective in the B2B space, and other sectors that historically release company announcements via press releases instead of a blog.  If you're trying to optimize around B2C and it's not really a news worthy press release it probably won't have much pull.  Google has gotten better and better at correlating search spikes that merit news results and identifying the press releases that merit addition to their search results.  I'd look at press releases and use them in these areas: 1. Regular (Q, H, monthly, what not) Announcement / Core Value Statement 2. New product release 3. Corporate comments on business recognition: awards, analyst review, etc.