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See Matt Cutts explanation here http://www.youtube.com/watch?feature=player_embedded&v=NlJiLDn9-38 Personally im seeing titles change in a number of instances: Title might be too long (doesnt fit in SERP snippet) The same keyword/s used multiple times Ive also noticed that the replacement titles, which appear to be fairly random do seem to have patterns: The replacement title usually appends the domain to the end i.e. Red Widgets - Widgets.com The replacement title seems to use a word/phrase from one of the following: breadcrumb, h1, url Its interesting to note that a) the original title will still help rankings as normal for the keyword in the title b) theres no real explanation of what a 'better' title is i.e. do the revised titles inc CTR?

Sorry but think you are missing the point. I have sites that have 1000's of links all good quality and they only just scrape PR4.  This is a dead site with poor link profile, no content and inbuilt redirect and no activity for 5 years. A couple of good links would not normally warrant a PR4.

This is a dead link building strategy and can be dangerous nowadays (especially if not in the same niche) and can get both sites penalized, you should at very least nofollow one of the sites doing the linking. Not recommended for  boosting serps, might be viable for cross traffic if each site sells something the other does not for example.

Often times you will rank decently right after launching a  site but then it will slip a bit. Part of the whole freshness thing I believe. But can you share the domain or some other site details? Very vague here and the problem could be anything

Hi Pete, both answers by Greg and Malcom are correct. More over, take into account that any territorial domain name, as the .co.uk, automatically geo-target the given country territory. That is the reason why .co.uk sites do not perform well on Google.com The best solution is to have separate domain names for the two territories and implement the use of the rel=alternate hreflang in order to suggest to Google what URL show in the SERPs of the two domain, being both in English. Be aware that - even though Google sometimes suggests to use that tag along with the cross domain canonical one, that is true just for those pages of both sites, which have exactly the same content. Said that, remember always to geo-localize the content for US and UK in order to make them different (language, currency, address, phone numbers).

I should have added that they should open and fulfill a Google Places account

We encountered a similar issue recently. We had two pages ranking on Google's front page (lets call them page A and page B). Page A was in the local bucket...page B was below the local bucket in the top 10. We updated our Google Places page to point to the URL of page B. Google moved page B into the local bucket and dropped page A altogether. However, page B did no better in the local bucket than page A. We have since reversed this decision.

Lawrence, The link-building is a important part of off-page SEO. In my point of view, you should start creating a strategy to associate your site with others of the same area. Also if you have a blog you should creat relevant content with texts and share them on the social media plataforms such as Twitter (that you already have), Facebook and also Linkdinn. You must have the Goolge +1 on the site aswell. Last but not least as I see in Woorank (http://www.woorank.com/en/www/playgrounddevelopments.co.uk) you have alot of work ahead of you......on-page and off-page..... Regards, Pedro M Pereira

I found over 1,700 broken links, many of them images and css files but a lot of pages also. I also found over 4,000 unecessary redirects, mean you have internal links that point to the wring url and then are redirected, each redirect leaks link juice. This is by far the most common The link to "http://www.safari.co.uk/expore-africa" has resulted in HTTP redirection to "http://www.safari.co.uk/Explore-Africa" Not the upper case, there is a lot more less harmfull problems also. But I dont think these are things that have happened in the last few weeks,

thanks for the reply, that was my thinking really - so its a case of registering almost a personal account, but then that links me to my company as well, as i dont want to be making up names, etc - bit of a tricky one really!

I would  very well say that SE's look at the IP address when measuring link-diversity. So the IP address does matter. No matter what is spoken (cutts). Just think how you would do it. Do you think they tell you the truth on every single detail? Don't be so naive..