Thanks Anthony,
HEY, "ANYBODY GOT A SOCIAL BUTTERFLY" they want to sell???? 
I get it that Google is "PROUD OF THEMSELVES" with G+, and really do get good stuff from a few GURU's. For example, Cutts cleared up his comment about targeting over optimized sites by saying "what I was trying to say was" we are going after spam.... well, hasn't he always gone after different levels of spam....
I had a social butterfly working for me for about 5 months, traffic went way up, conversions went down..
end thought........ I do agree that people do look at your social status before doing business with you....
As a thought, it is likely a GREAT idea to target your social content around the actual BUYER, Become and actually be an authority on your site and social..
Be yourself.... That's who the client is looking for..
Good stuff guys.
Any good feeds on what Google is up to NOW..??
Tom