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In my head, good UX results in good SEO.  I think you need more copy for the user to talk about all of your great Houston SEO experiences, but that will also give more fodder for the bots to read and traverse. Other things that come to my mind.  Google search console is looking at your entire site.   On your site as a whole, the word "houston" is mentioned a lot and the word "seo" is mentioned a lot and probably "houston SEO" happens a fair amount. But if that is the case, out of all the pages on your site, which one should Google rank for "Houston SEO"?  What signals are you giving that are clear to the point of whacking a 2x4 over the head that "this" is the most important page on your site that relates to that key term.  You may need to look at how you use keywords across the site.  You may want to look at how you link internally and on what anchor text you use internally. I know this is not the same example, but what comes to my mind is this WBF https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday Rand states that if you really want to rank a page on something, your content has to be 10x better than everyone else's. It has to be that good to stand out to Google and users to rank in the SERPs. Is your SEO houston page content 10x better compared to all the other pages on your site (and to your competitors' sites) as it relates to Houston SEO?  The suggestions I gave on how to add more content related to Houston SEO to a specific page underscore that idea and in the process, it also adds some additional keywords on the page without it looking too spammy.  Good for users good for Google. The other aspect that not a lot of people talk about is how making the page "sticky" aka making it really useful, helps with SEO.  Google tracks people clicking on a result and then coming back to the SERPS with the idea that if you stay longer on a page then it must be "better" and it helps with the rankings.  (This is also why making sure your meta description is on point for conversion as you have to get people to click that result if you ever want a change to have them get to your site and stay a while).  Adding all that additional "houston SEO" content on a page will hopefully cause the user to stay longer and improve your quality score with Google from the standpoint that Google should see people spending more time on your site before or if they click back.  This is also why using bulleted lists and short paragraphs work.  People skim.  If they see a bunch of long text, they will leave quick as they do not want to process that info.  Lists, bullet points, bolded highlights, pictures, I will hang around and glance through that for sure!   Moz blog post and video on pogo sticking.

HI Charles, If you run down the route of adding additional subfolders, you are very likely to be caught by the new Doorway Page algorithm. if you have pages for pages sake, then it could get messy. Here is what Google has to say about them. Here are questions to ask of pages that could be seen as doorway pages: Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience? Are the pages intended to rank on generic terms yet the content presented on the page is very specific? Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality? Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines? By the sounds of things, I suspect you would fall into at least one of those grey areas. if they were to be produced, you would have to be able to justify them very well with lots of supporting content that was genuinely useful. -Andy

Oh - weird. I thought the first comments were from a Dmitrii, but now I see you share the same company Interesting topic thread for sure!

Hi Charles. I don't work for Moz, so my recommendations are my own. Also, I pay for a pro subscription here as well, and also combine resources from multiple sources when I'm really trying to get into the minutae of each and every back link.  Ultimately it's a lot cheaper than creating my own crawler and index to try and duplicate Google. In your example with clients on local, you were likely involved in developing those links so why not keep track of them in-house versus 3rd party tools?  Personally my only need I have for trying to get 100% of backlinks reported is if I run into a situation with a manual action client and need as robust as a disavow list as possible.  Often times you can find these sorts of links via Google searches alone due to repetitive exact match keyword usage. The most value I get out of OSE is when I'm comparing the back link profiles of my sites versus those of the competition that are appearing in the rankings. I can usually come up with more than enough work to keep myself busy when using the tool in this manner. If you're specifically trying to manage local listings, Moz Local may be a better tool for your purposes. Cheers!

This should change after recrawls. A few things to check for sure: Syntax. Make sure the meta description tag is typed correctly. URL Parameters. Check to see that the missing description isn't attributable to variable or session based issue. Browser test. View the source of some pages as a spot check to make sure nothing is changing between the code and the public facing side of the site. That should do it.

Here is what i got after talking to moz-help people. Thanks to David Lee. Sorry for the confusion! The pages are not returning a title due to the pages having a 301 re-direct at the time we crawled them which was in November. For any pages with a 301 we will not have any information for the title and we do not show re-directed URLs in the app. If we were to re-crawl the site we will be able to update the data to show the https links. You can see back in December the site was still resolving the http version which had the 301 re-direct in place: https://web.archive.org/web/20140625093032/http://www.hyperlinksmedia.com/ There are some new links in the queue for us to re-crawl the site so you may see better information after our next index release. It can take 2-3 index updates for them to appear.

While the location information has the potential to be very helpful in making business decisions, this data is far from perfect. Google still primarily accomplishes location mapping using IP addresses (specific) and ranges. If the information is not available, a location (not set) will be reported. This simply means that the information was not captured due to not having an IP address to work with. Looking at 100,000+ visits in one of my web properties over the past 30 days we are running between 3-4% location not set. In addition, there are major issues associated with accuracy for mobile devices. Google says the following on their official page: "For web visitors, Location is derived from mapping IP addresses to geographic locations. City location may not be accurate for visits from mobile devices. You can read more about it here: https://support.google.com/analytics/answer/1144408?hl=en Hope that helps!

I've noticed that separate sitemaps (via sitemap index file) help my sites get indexed much faster.  Just one sitemap hasn't been as successful indexing my sites as using one for video, one for categories, one for images, one for news one for pages and one for mobile versions of your site etc. You can set each of their hierarchies separately and it works best for me.  I also like to use Google+ for the sites.  I've seen some high correlation between indexation and use of Google+. Google info on using Sitemap Index Files  https://support.google.com/webmasters/answer/71453 Here is the actual protocol from Sitemaps.org http://www.sitemaps.org/protocol.html

Hi Charles, Do you mean that your client has more than one physical location, or that they have a single physical location and would like to rank for more than one city? If the former, then standard practice is to have a landing page for each physical office, optimized for that city with the complete NAP and unique text. The Google+ Local page and citations can then be tied to this page. If the latter, then you can't build a Google+ Local page or citations because these require a physical address within a given city. Instead, common practice is to build city landing pages that showcase your work in that city. You can back this up with linkbuilding to these pages, if possible. You can also work on other efforts such a Social Media outreach to audiences in these cities. Video marketing can be a big help, too. Basically, your options depend on your business model. Does this answer your question? Please, let me know.

Came here to say this. If you load your presentation to Drive you're in full control and only need to take the stick and your phone! SICK! It's like an HDMI usb stick. HDMI doesn't conduct power so you have to charge them and for the $35 it's cheap enough to throw away if you don't dig it. Along with power it requires a TV so not perfect for your answer but I'd carry one everywhere. (and will by next week)

Much like Matthew, I feel that keeping the Archive links would depend on how else you're interlinking content for users and your personal preference. Odds are that your posts are tagged... so your users can find the older, related content that way. If you want a visual representation of how often you post to your site there's the Calendar widget and other similar plugins that will link to your older posts. You can have a date archive list of posts (but the longer you're around and posting, the more overwhelming that will get and add far too many links) or you can have a dropdown menu pointing to your date archives. Then, of course, there's a Search Bar... let users find what they want that way instead of offering up 4000 different ways to get to those archives. If you think your users will have a need for any of those and it adds to the user experience, then go right ahead with them. If they just clutter up you page and offer up little extra value, then there's no real need for them. For SEO purposes the archives have little to no value, create duplicate content, and having all those links will just dilute link equity being passed. But its more important to consider its impact on ease of use for visitors. Ask yourself the following: Will this help visitors? Do we need 6 ways to get to the same thing? Is there a better way to show them the same information? Does it make my site more easily navigated or just clutter things up?

One of our Associates, Dan Shure, has written about this on our blog at http://www.seomoz.org/blog/setup-wordpress-for-seo-success. Hope this helps!