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Hi there. I never worked or heard about this company. However, very easy way to check if company is any good with their SEO services is to see how they rank for related keyphrases. So, that's what i did - using MOZ's rank tracker i checked their domain for three seo related keyphrases - seo denver, ppc denver and social media marketing denver - they are not in top 50 for any of these keyphrases. I understand that this industry is competitive, but if they can't make themselves rank on first 5 pages - something is wrong. Therefore I personally wouldn't go with them. Hope this helps.

Just get those keywords you're trying to rank for somewhere naturally on the page - within the text, headings, alt text, etc. So long as doesn't look keyword-stuffed.

It causes "duplicate content issues" in the sense that only one is likely to appear in search results if you do both. Given that Linkedin is probably more authoritative it's more likely to show up, but it just depends. It won't be a "penalty" necessarily - especially if your author name is on both. If the goal is just a lot of views, go for it. If you're trying to build the site you should probably prioritize the site. Generally I'd recommend posting first to the site, making sure it's indexed, and then cross-publishing or cross-promoting if you don't see a lot of traction with it. But that's just because I'm generally trying to build my sites, and not LinkedIn. As I said, there are probably more views to be had on LI, but it may not accomplish site goals.

Thanks for your reply. They are definitely low quality and have no relevance whatsoever. I definitely didn't post the myself, so not quite sure how they got there.

Cyrus Shepard went into some of the value of nofollows on a Whiteboard Friday in the past year or two. There was a fair amount of discussion about it in the comments. Scroll through those and you should get a decent idea of how everybody thinks about them. Think about it this way: Google isn't giving you any value from the link, but they still use it for crawling, and they also value all kinds of on-page signals beyond just links. So there can be value to the signals around a link even if the link itself passes no value. And there can be value to a link even if there is no ranking value to it—though I think the whole "referral traffic" thing is wildly overblown, never seen anybody get more than like 4 visits from a comment. But they can help you build communities/relationships online. Plus there's all kinds of things like co-occurrence that Google uses that I suppose, hypothetically, could possibly be a benefit from nofollow links in the right context, even non-editorial links. Check Bill Slawski's blog for more on that!

If your brands are enterprise level, Hootsuite has extremely impressive, but expensive tools. Rival IQ is the best for keeping up with the competition. Rowfeeder is slick for pulling in hashtags and the like to comb through. Meshfire's doing interesting things around finding influencers and creating Twitter lists for you, but depends on size and scope.

Hey At the very least, if you're removing links to try and revoke a manual penalty, showing evidence that you have directly contacted webmasters and had some links manually removed is essential. Google wants to see you repent attempt to take action against your action.  I have not seen one manual penalty removed just by disavowing links straight away.  They want to see a documentation of your work, which includes manual outreach. There is also the possible argument that physically removing a link will be 'quicker' at getting the link out of your backlink profile, with it being reported that a disavow file can take between 3-9 months to be processed.  Wouldn't surprise me if Google are trying to speed this up dramatically - but we know that Google crawls, caches and indexes links relatively quickly - and by that same notion it would also process removed/broken links quickly as well.  So there could be an advantage there too. Hope this helps.

No your brand name will always be your brand name.  If they search for that your brand name should come up no 1. So do not waste a H1/SEO opportunity unless the boss demands it. The searcher is looking for you, you should rank no 1 for your brand name so in that instance the H1 brand name has no impact. The exceptions could be where the brand name is or includes the keyword target etc.  So may need to think a little more laterally. So if the company is called "Health Insurance Inc" & and is chasing the word Health Insurance. In that instance making your H1 your brand name... or part thereof is a good idea!. The H1 should be helpful to both google and the customer - so frame your H1 in that light for each page. Hope that assists. ,

I love URLProfiler for this - here's a blog post and video on how you can use the tool. As they say, nothing is a substitute for manually reviewing the links, but if you want some quick classification and identify those links that have toxic 'signals', this is the tool for you.

Hi. Honestly, I think since marketing needs and, therefore, conversion points are different for every company, you probably would be best with custom solution. That's what we did. It's quite easy to create simple CRM, which would tell you exactly what you need. Plus over time you can improve/change it. I believe ours took about 3 days of work. If you have in-office developers - it will cost you a fraction of any on-market solution. At the same time custom solution wouldn't have any extra stuff you don't need (which you gonna be paying for). Other than that, I heard Adometry by Google is good. But i never used it.

Yes, some tools like SEMRush or SearchMetrics might be able to provide you with this data if they obviously have the keywords that you are looking for.

Hi, Do you have both http and https active on the site? You can use something like siteliner.com to check this. I've noticed rankings, clicks and impressions drop off in Webmaster tools on a client site before, and it was actually just registering on the http webmaster tools property instead of https, due to a change made by the developers. Has your traffic also dropped off in Google Analytics on the same day? Or has it remained the same? I notice you say that orders dropped off also, but if traffic hasn't, I'd investigate any dev changes which might have occurred and test through your order process in different browsers/setups. You could also segment your Google Analytics data by browser/OS and check conversions, compared with the previous period, to see if any particular browser has stopped placing orders. Is your website fairly new? I definitely notice more fluctuation in newer websites, and websites with less traffic. Hope this helps, Zoe

What a great response!

Hello, To answer your question in short, there isn't really a way to "speed up" this process, but that shouldn't be the goal in the first place. Keyword research is the foundation upon which you build your rankings, so you should really be prepared to put some serious thought into it. In terms of making the process more effective, however, there are a few tactics I have used which have helped me. Feel free to follow this checklist: Assess your product categories Presumably you are not dealing with 1000 different products from unique niches. Start by assigning each of these products to a category and using that category as a landing page. Then you can research each category for relevant keywords. Assign keywords for each category I would take no more than 10-20 keywords for each category unless the products you are selling are well-known (and therefore, well-searched). No e-commerce site can rank first for every item they carry. Determine the ranking difficulty of your chosen keywords I use a national keyword checking tool called Authority Metrics (www.authoritymetrics.com) for national keyword research. It shows you organic competition levels and PPC costs along with national monthly searches based on multiple countries. It is not particularly useful for local clients, but as an e-commerce website, I doubt this will impact you. In any case, it will give you more information than Google's Keyword Planner Tool. Create your sitemap/category pages This should be done after you have determined what keywords you can/will be ranking for. My strategy tends to involve a 2-pronged approach where I use 1 sales funnel for low-hanging fruit (long-tail keywords or unique products) and another for large-scale keywords which will take time to rank. This allows you small-scale income very quickly, while also allowing you to build your site organically. Create content for each category, and your top-sellers Obviously you need quality content to rank. I like to focus on a percentage of products that I feel have the best chance of success. There is no hard rule about this, but I typically go for about 5% of my overall product list. Generally speaking, 10% of your products will yield 75% of your overall sales. Find the balancing point between your keyword's monthly searches and the ROI you stand to gain from ranking each of these products. This has gone beyond keyword research and into sales and CRO, but I hope it helps to give you a helpful outline of my approach to the e-commerce landscape. This process will put you in good shape for establishing your site and getting purchases. Feel free to follow up with me if you have further questions. All the best, Rob

No difference for SEO; main difference is the Green bar which is displayed for Extended SSL certifcates  - these are the ones which tend to be more expensive than the "standard" ones - on top of that they don't allow wildcards - so you'll need a certificate for each subdomain. Could increase confidence of your visitors in your site - but as stated before - no direct SEO impact. Dirk

Rand did a great WBF recently on keyword research.

So, I don't totally agree with the statement "it's not worth it, UNLESS you have fixed every other SEO issue," although I totally see where Josh is coming from. From a purely "how well will this affect how my site ranks in Google" perspective, Josh is right, there are usually a lot of other things that you could be spending time or money on that would have bigger bang for your buck - but there are other reasons to want your site to load quickly (such as that users like it and it makes it easier to access your site using mobile devices). In my experience/testing, page load time doesn't start to affect your rankings unless your site is really, really, really slow, well over 10 seconds of page load time. So anything under around 15 seconds on average, you're not going to see a negative SEO affect. From there, it's just a matter of making things as fast as you can, for your users, in ways that make sense for you. Whenever I make recommendations to speed up a site there are always things where I'm like "this is not going to make that much of an impact so if it's going to cost a lot of money to do, you shouldn't do it." What those things are and how much time/money they'll take to fix will be different for everyone. I would say, fix the things that you can fix cheaply and easily (this is usually things like compressing images, inlining resources, and changing cache expiration). Save the stuff that's going to take more time and money and keep it in mind for the next time you want to make other substantial updates to your site.

Hello, my friend. Here is a video from Matt Cutts exactly on this question: https://www.youtube.com/watch?v=-pnpg00FWJY

Thank you, Dirk. I always enjoy getting explicit answers from people who I have grown to trust. Thanks!

Hi There, You are correct that the two check marks represent an equivalent value. My instinct is that you are looking at two different parts of the tool. Some of the UI coding is a bit older for some parts of MA than others so while the information is the same it may be displayed differently on different parts of the tool. So it looks like everything is a ok but if you have any questions for me please let me know. For now I wish you a fantastic day and look forward to speaking with you soon!