It seems, some of my pages are being hit by over optimisation penalties. Now to figure out how to tone it down.
The website is for downloading widgets. It's got many great ranks. The pages are dynamic and so titles, h1 are done via variables.
At present the title + H1 are 100% match for the keyword. In addition breadcrumbs home > widgets > big widgets > big blue widgets. All of which being pretty much 100% match for target keyword.
Also, in a gallery, say you're viewing "big blue widgets" there are tabs that link to "small blue widgets" and "medium blue widgets". Again using 100% match anchor text.
None of this was done really for SEO. More for usability. But it appears it's recently negatively effecting SEO. After having a couple of pages, that were ranked number 1, now way at the back of the top 1,000, with un-targeted pages ranking in their place, though to a lesser rank.
I am going to mix up the
tag so that it doesn't match the <title>. I am going to remove the 100% match anchors in the tabs and make them just "small", "medium" and "large". <br /><br />I don't really want to touch the breadcrumbs, because Google uses those in the results and they make perfect logical sense how they're setup. <br /><br />What other changes would you suggest, to help prevent these pages being filtered? <br /><br />Thanks a lot
</p></title>