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Hi John Doherty, I know this page is very since 2011, but I was wondering if you or any other person could help me out with the right schema for  meQasa's real estate developers page. Will be greatly appreciated.

Is the site aimed locally or globally? The only reason I ask is because it will affect the keywords you are trying to hit, and that's really what you need to bear in mind, the main keywords should be in the URL, and the rest can likely be cut. Also how attached are you to /local-info/ it's not particularly descriptive, and if you could change it to /italy-info/ or simply /restaurants/ that cuts an entire level off the string. I'm in the UK and if I was searching for the content you've described I'd probably just type "restaurants in central milan", Americans would probably use something more like "restaurants in milan italy" which would indicate URLs along the lines of: www.example.com/restaurants/italy/milan/ www.example.com/restaurants/italy/milan-central Neither would really think about putting Northern Italy nor Lombardia because they are much broader. You could still account for those just by adding them on the same level despite the hierarchical discrepancy. www.example.com/restaurants/italy/lombardia/ www.example.com/restaurants/italy/northern-italy/ If you're catering to Italians you could just cut things down to: www.example.com/restaurants/lombardia/milano/ They aren't going to specify Italy or Northern Italy as part of their searches. So basically think about what your audience will search for and include those items in the URL, it doesn't have to make absolute hierarchical sense so long as it makes sense to your customers.

Google have written allot about this subject and cuffs debated it one of his vids, here is a few links: http://googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html http://www.youtube.com/watch?v=FPiALaxDr6E http://www.youtube.com/watch?v=Ets7nHOV1Yo

How often do people repost the same ad after they expire? Or do the ads expire? I'm thinking of Craigslist, where the ads expire after a certain number of days, and people repost the same ad. I would think you wouldn't want four copies of the same ad indexed, and especially for people to come to an expired version of the ad when there is a fresh one. Also, you'd be competing against yourself with multiple copies of the same content. You'd need to make clear to the user that the ad could still be indexed, and give them a way to totally remove the ad. I agree with the other comment about wanting to strip out any contact information. I don't know the best answer from a technical perspective (though I'd lean towards a), but wanted to point out some implications of other solutions.