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I'm not quite sure if I'm correct since I'm not in the gaming industry, but I don't think there would be many benefits in terms of SEO for having provider name in URL. There are a few reasons that I wouldn't add provider name in URL:

• Your URL will be much longer, Moz suggests to keep it within 75 words, including https://www.
• I'm guessing the more important keyword here is the game name, by having publisher name you're moving your important keyword further from the root domain
• It cost more time and effort to manage and create content for each provider page/content
• Provider name is a branded keyword, and it would be hard for you to outrank them in their brand name
• doesn't give much SEO value

When I search for "Battlefield 1", almost all the top results have "Battlefield 1" close to their root domain.
https://www.windowscentral.com/battlefield-1-2018
https://www.gamespot.com/battlefield-1/
https://www.g2a.com/en/battlefield-1-origin-key-global-i10000016618004
https://www.origin.com/sgp/en-us/store/battlefield/battlefield-1#store-page-section-criticalacclaim

I think at the end it depends on what keyword you're trying to rank for and does having the publisher name helps.

Hey,

I'm sorry, I was talking about Ad groups. Here's an example of how I would set up my campaign with your example.

I would set up four campaign separate campaign which is

loft space, loft space - mobile, medical space, medical space - mobile

then within those campaigns, you can have different ad groups to target the set of keywords of the products.

Hey Dan,

though keyword in URL can be helpful it wasn't that much of a factor in ranking. If your page has relevant content to the keywords Google will be able to tell. Alternatively, since you're using Wordpress, will "tag" be another solution?

Regards,
Joseph Yap

Hello there,

If I understand correctly you want to know the cloud of keywords, and the first thing that comes up to my mind is Ahrefs Keyword explorer. It shows you keywords that are similar or related to your keywords, there's also a beta features that try to tell what is the parent topic (keyword).

Take a look at the screenshot, I wanted know keyword that surrounding "coffee machine" it then shows me thousands of other similar keywords and its parent topic "coffee maker"

You can also check out the "organic keyword" from the top ranking results of a keyword to see what keyword they're also ranking for, so you get an idea of similar keywords.

Ahref isn't free but you can try out with the trial which cost you much less.

Regards,
Joseph Yap

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Hello Alan,

Since you're already using Instapage just want to make sure you're aware there are an A/B test features. You can also set up more than one Adwords campaign and multiple ad extensions based on how many version you would like to test.

Make sure you set up the conversion tracking properly so you will be able to know in future how much more or less you should bid for a certain keyword on a certain platform or channel. There's no way to tell without running an actual campaign and start collecting data

I recommend running the campaign for few weeks with max conversion goal settings and then optimize accordingly.

Regards,
Joseph Yap

Hey there,

I assume you're using WordPress default permalink structure. If your site is a large blog I would recommend to check out yoast premium plugin which allows you to set up the 301 redirect at once when you change the permalink structure. If it's a small blog you can do that with other free plugins that help set up 301 redirects as well.

Hey there,

That might be the page is new it can be dancing between ranking for some time, there are also many factors that could contribute to your problem. For example the different competitiveness between both keywords.

Cheers

Hey there,

Have you tried adding user-agent to the vary HTTP header? I believe that should address your problem.

https://developers.google.com/search/mobile-sites/mobile-seo/dynamic-serving

Hey there,

I think the best thing you could do now is to have a strategy to ask for a review from your existing clients

and to be honest anonymous review doesn't carry much credibility either.

Hello,

I believe that depends on your goal, Wistia injects a structured data that helps crawler better understanding and index your video, it also provides more marketing options such as email opt-in when playing the video.

If your goal is to grow your youtube channel, then youtube might be the right option for you, as it offers more channel for the user to reach you on youtube.

Hope this helps