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Hi Charles,

I would say that this might require a little bit more context if I'm being totally honest.

Visibility scores are often a metric created by SERP tracking software and how they're calculated can vary, making it hard to understand the impact of your 1.17% visbility score.

In regards to keyword rankings and your position 7 SERP, it's hard to say how good it is without understanding what the keyword is you're ranking for and the service your website provides. For example, if you're an industry leader with a ranking of #7 for your brand term, it's likely that this is a negative result. On the other hand, if you're a small travel blog and you're ranking position 7 for 'travel blog', then it's likely that you're doing pretty well!

All in all, I would say try and compare it to your industry averages and benchmark against your competitors to find out exactly how you're doing.

regards,

Sean

Hey Edward,

Whilst paid/free tools are great at drilling down further into what you're looking for, sometimes it's best to take it back to basics. Google has a search operator for 'related:' which you can use to find sites that search engines consider to be closely related to another site of your choosing. I would say to try and find a single site within your niche (preferably an industry leader) and put it into Google.

For example, searching for 'related:moz.com' in Google returns the following examples:

• seobook.com
• searchenginejournal.com
• seoroundtable.com
• searchengineguide.com
• searchengineland.com
• (+ another 44 results...)

Whilst it's not a swanky tool for establishing relationships between user bases and link metrics, it's (in my opinion) one of the best starting places for 'related' searches.

All the best,

Sean

I would try and be as on the ball as possible with disavowing links that need it, even if there has been no penalty. One of the first things I look to do when onboarding a new client is review the current disavow file (if there is one) or looking at their backlink portfolio to find potential spam. The spam tool on Moz is quite good at finding these links but make sure you cast your eye over them first as it's likely some good links will have got caught up in there.

Just be careful - it's hard to come back from making a mistake with the disavow process!

Great video, thanks for posting!

I'm in agreement with Alick300 - Google's clamped down on this quite a lot recently.

With that being said, if you have a small site with only a few pages I don't think it would hurt to have a page for each - just ensure that there is no cross-pollination of target keywords across the pages as this can often lead to each page jumping in and out of search results spontaneously (known as semantic flux).

I've definitely heard of this working with people using crowd-sourcing websites (such as Crowdflower) to pay next to nothing for thousands of people to Google a keyword and click on a specified listing.

Whilst the effects of CTR manipulation are pretty instant and it definitely works, it's often short lived and Google is quick to pick this up as an anomaly, rather than data of statistical significance.

In short, it works and it works pretty quickly but if you can't sustain the CTR metrics, you're going to fall back down the rankings.

Also, although not directly related to your question, this was a really helpful article to get to the bottom of how GMB insight metrics are calculated.

http://www.joyannehawkins.com/interpret-google-business-gmb-insights/3/

Hi Rosemary,

Each business listing will accrue 1 impression each, totaling 3 impressions in your example, even if you're looking at all of them combined in the insights report. At present, there's no way of negating this which is a bit of a frustration. I'm hoping they release a more stable reporting API so that this data can be drilled down further in future.

The same can be said for the 'view photos' action for business listings - if a knowledge graph/maps listing shows, this will also count 1 'view photos' action in GMB insights, even if the user has not actually looked at business photos. This will continue to accrue +1 photo view for each time they look at the next photo.

I hope this helps.

Sean