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How about spending a few hours and read http://www.seomoz.org/beginners-guide-to-seo as I can ensure you that even the newb can learn something that is better than spending 1hr of SEO consult as that agency seems pretty expensive at $250hr

You can use crawlers like xenu or screaming frog (http://www.screamingfrog.co.uk/seo-spider/)

Also make sure to take a look at the beginners guide here http://www.seomoz.org/beginners-guide-to-seo as it is a good start if you are new to seo

Here are some things to help cut down on duplicate. Take a look at the website and answer the following:

• All have unique title tags
• Unique team specific h1 tags
• Have you put information such as what division the teams are in on the product page? What about any other popular information? Write some content about the popular players, team colors or info unique to the area. For example I am in Philly and of of course bleed green so why not say something in the product description like "Show off your Philly spirit next time you are hanging in South Philly eating cheesesteaks" or something that relates to the city. Of course be more creative than my two second content but you get the idea
• Do you have product reviews? If not, get them on and make sure they are indexable. This will help cut down the duplicate content.

Conversion rate total can be that but what is it for your high performing keywords?  It should be higher. You take those from organic and build out paid. Just do not build out broad match and let it go out of hand as thats an easy way to blow through cash as google relates search queries to anything remotely mentioning your targeted keywords.

Do you make custom reports at all? Regex is a way to filter containing any variations of something. So for sake of this convo lets say your company is Acme Co.

Take a look at this report I just did

https://www.google.com/analytics/web/permalink?type=custom_report&uid=rp8csCx2QO6B-pmc9hXHig

Click the edit in order to see anything as it should not display data.

So you have it only showing google organic, and showing unique visitors, revenue and ecom conversion rate.

I would then look at your keywords for all the common variations of people searching your brand. And enter in strings that would cover them. For example I did:

acme co

acme

amce

Using a | in between and setting to filter containing regex searching all keywords for any variations of the above and removes or includes based on what you pick.

So if a keyword was "acme co products" it would still be excluded by that filter.

Making a little more sense?

Well if you know what converts in organic, it confuses me why you would not do paid. Does not make sense. As you are missing out on opportunity. Assuming your margins are good and the conversion rate is good, it becomes easy math at that point.

Retargeting is good stuff.  Just need to figure out what kind of buckets you want to make: general sitewide, category based, abandon cart etc.

For branded/non branded, looking more for the split of traffic than the keyword count. You could have a ton of keywords but they all bring in 1 unique visitor.

If you use google analytics just make a custom report for unique visitors and filter google/organic and then filter keywords using regex for your brand variations

Are you just getting organic traffic? What about paid? Are you doing retargeting? Comparison shopping engines?

And from search engines, what is the split of branded vs. non branded organic/paid traffic? That is more interesting to me than just the high level traffic from search engines.

Facebook shares and facebook likes are different. As someone can share a post they see on a friends wall and it is not added to that page's like count.

If you want to check the like count for certain urls quickly, I prefer to use the excel plugin for SEO

http://nielsbosma.se/projects/seotools/

Just do not try and do a few thousand urls as it will take a bit.

One thing I want to comment on with wordpress and google is how wordpress makes blog post urls. They use dates. Google is all about freshness and this is one of the things I would change how the urls are structured in the permalink area of admin. Make sure not to use dates unless you want to for any material you do not wish to get long term traffic for.

I look more at the websites and their backlinks than anything. So even if they are low authority, I would not just push them aside. Have seen plenty of examples of websites that do well that have backlinks from a bunch of lower profile websites from a high level but when you dig deeper and look at them, they are not bad websites.

I just use this one tool to export a site's data to csv and then play with it in excel

http://digitalhighrise.com/how-to-capture-your-pinterest-audience

Google is really against your last comment (stacking sites in the serps).

I would 301 the homepage and then every other page on that 2nd site to other pages on your 1st site. Not just 301 the homepage to the homepage.

Yes with Marin. Honestly, personally prefer using the adwords editor. Have talked to people who have managed 1 million keyword accounts still using the editor. It is all in the user. I also am a fan of being close to your data opposed to what a lot of these tools promote (set and forget mentality). I know I will get bashed for saying the above but its my two cents. -Sean

Yes. Do you have google webmaster tools installed on your website? Between GWT and Seomoz crawl, get a list of all your 404 pages and use a 301 redirect manager to redirect all the 404 pages to their new respective pages.

I have seen clients who have gotten warnings in webmaster tools with even less. More like 23% (which was my first comment when we picked them up..sadly an agency before just went nuts with 1 term...so time for me to clean it up    )

Would rethink the design of the page. Are there any better ways to design the page? Could you leverage lightbox? Screenshot the videos and have them target=blank?  Granted not every solution is ideal but if you must cram a ton of things on a page that will cause insane load time you also have to consider the fact of if it is a long time period, it will tick people off and thus not be as link worthy as you may think.

People on the internet have practically 0 patience...just remember that when coming up with your plan.

External linking is fine and often times good. If you think about it, how natural is just solely having you link to your own content? Not so natural.  Link to good sources and good sources will link to you.

Now the key is to not go crazy and link to multiple sites in a single page without giving yourself any love.

If they are blog posts, I think it is good to link out. Now if it was a product page on an online store, not so much.

Is this the only content on the page? (doubt it is but still just asking)

It is fine to have some content repeat on multiple pages.  I have duplicated certain product related fitment information on pages and still works just fine in pulling in traffic for related queries.