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You're not missing anything. People link to useful or fun content. Unfortunately, I honestly can't think of any reason why I would want to link to a real estate article.That being said, I'm almost positive that I'm not alone. The power is not in the links and guest spots. It's in your site content. I have sites that rank for very competitive keywords and some of them don't even have links in the double digits. Content is king. Whatever the topic of your site is, you need to figure out what advantage a person would have coming to you instead of a competitor and capitalize on that. If you have the best closing rates, draw attention to that. Have more properties than anyone else? Scream it.  Can you always get a deal closed when someone has bad credit? Tell them. Offer more information on the topic than what someone else does. Services to use, tips on what to look for when looking at homes, how to negotiate the best pricing, etc. And keep the focus on location (i.e. Oxford). Going too broad in the real estate realm is way too competitive for an individual agent to keep up with. Between building out your content and remaining vigilant in your article writing, real estate blog contributions, and staying active in the social realm (Facebook, Twitter), it will eventually sift out, but it's not a magic pill. It does take time. But because you're frustrated is a good sign. It means it's almost about to pay off. That's typically when it happens is when you're standing crying in a corner with a handful of hair.

You can try creating templates for your pages, and fill them in with details for each appointment type.  For example, something: "Thank you for you interest in X, which is one of the best properties in Y.  To request more information about X, simply fill out the form below, and one of our representatives will contact you right away.  You can also find more information at Z" Just add a simple template like that to your pages (obviously flesh it out more, include images, etc), and fill in the variables with specific details from each listing.  Your developer should be able to automate that for you.

Hello VIncent, You can simply email the webmaster to take down your link, I am sure most of them will honour your request. Secondly and most importantly, how do you conclude that these are the only 4 links which has attracted penalty during penguin update? If you entire link profile is natural and good , you don't have to be worried about it, but in your case you need to check your entire link profile and do in-depth analysis.  IF you have 96 good quality links out of 100, 4 bad links are not going to impact you. Thanks, Dheeru