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Hi Chris, They're saying that it's better to link to internal resources such as a "Belleville" brand page on your domain, and then you can put the external link on that page. It's not that linking out isn't beneficial (it is), but rather that it's more important to keep those visitors on the site, and build out those resources yourself. For a site that specializes in boots, a sizing chart is the type of content that you should recreate yourself rather than linking out. In regards to linking out, try integrating that into blog content and things of that nature rather than core content related to your products and services. On a usability sidenote, the black color for links makes them very difficult to see compared to the gray text color you're using.

Egol, Kind of the manufacturer pages was to create a virtual silo for that particular set of keywords. I love the idea of the bigger pictures and we will implement this. I also love the idea of the product pages linking out to "How To pages" as you state. Now I just need to think of some How To's for Boots. Thank you again for your comments they are very informative and much appreciated.

Scamper, Whatever you do, remember, the more you ask the more you learn. As you learn, answer some questions to. We are all here to learn and to help. Best