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We've asked Gigya for help, but no love there.  We're trying other ideas to implementing these, but no success yet.

I am showing a lot of errors in my SEOmoz reports for duplicate content and duplicate titles, many of which appear to be related to capitalization vs non-capitalization in the URL.

Case in point, if a URL contains a lower character, such as:

http://www.gallerydirect.com/art/product/allyson-krowitz/distinct-microstructure-i

as opposed to the same URL having an upper character in the structure:

http://www.gallerydirect.com/art/product/allyson-krowitz/distinct-microstructure-I

I am finding that some of the internal links on the site use the former structure and other links use the latter structure. These show as duplicate title/content in the SEOmoz reports, but they don't appear as duplicate titles in Webmaster Tools.

My question is, should I try to work with our developers to create a script to change all of the content with cap letters in the destination links internally on the site, or is this a non-issue since it doesn't appear in Webmaster Tools?

I agree with Billy in that in your case, I'd put the Orlando Jobs first, because that is eye-catching and a good keyword for you.

There's a good, albeit basic article that I read this morning that talks about whether using branding in the Title is a good idea or not:

http://www.polepositionmarketing.com/emp/complete-guide-title-tags/

In your case, I think I'd put Orlando Jobs first, then the auto-generated title of the job. If you have to truncate the job title to keep it under 70 characters, that's probably better than having the brand fall off the end.

The reason that it's working so well for me is that it allows me to keep my bids in the positions that I want no matter what the competing bids are doing. I've used this formula-based approach for years, and while I sometimes have to adjust the variation off of the first-position estimates, I've found that it holds true across the board, and as such, I can nimbly adjust the keyword bids for tens of thousands of keyword in a few minutes. I can also run a far more complicated formula that tells me whether prices are going up or down across thousands of keywords. It's not all that complicated if you have a decent grasp on spreadsheet formulas.

John:

Unfortunately, for my needs, the bid management functionality in the AdWords Editor isn't any better than what is in the online version.

I need to look at the first page estimates for each keyword and determine whether I want to implement that bid, bid slightly higher than that bid, bid at some level between my minimum and their first page estimate or keep it at my minimum. I can do all of this via formula in the Google Spreadsheet, or as I learned earlier, via a slightly more complicated process using Excel, but I can't apply my formulas to thousands of keywords at a time in either the online app or in the AdWords Editor.

My strategy doesn't involve overbidding for the top spots. Google will allow me to raise my bids above the minimum in the editor and online, but what if the first page estimates drop? Neither of those tools dare even mention what happens if the price goes DOWN, because that takes money out of Google's pocket (ostensibly, because by only being able to raise the bids, I'm now bidding on a higher position than I desire).

I think I've got the import/export turnaround working. It's a hassle, but I'll get it down to a science in the next few days and be able to keep control over my bids.

Sorry, all.  I just found a Google AdWords Help page that explains how to round-trip bids (export-import) via CSV.

https://support.google.com/adwords/answer/2477116

So I just learned that a tool that I use to modify keyword bids, the AdWords spreadsheet feature, is being sunset on May 30.

The reason this is so important to me is that I use spreadsheet formulas to modify bids in each ad group based on a set of rules that I implemented into the formulas. The bulk edit feature doesn't allow me to quickly edit keyword bids over large groups of keywords in an ad group.

Does anyone know of a way to export the keyword bids into Excel so I can make the changes, then import the changed bids back into AdWords?

Otherwise, I'm going to have to go to some kind of bid management tool, which means selling the CFO on an extra expense.

Suggestions?

Jesse,

That's where I started my search, but GWMT wasn't showing this link. I can only presume that because it isn't coming back a 404 (it is showing that "We're Sorry" message instead) that they're considering that message to be content.

Thanks!

Lynn, that was a BIG help.  I had been running that report, but was restricted to 25 responses. When I saw your suggestion to filter for only internal links, I was able to see all 127.

Big props.  Thanks!

Jesse:

I appreciate your feedback, but am surprised that the ScreamingFrog report found no 404s. SEOmoz found 15 in Roger's last crawl, but those aren't the ones that I'm currently trying to solve.

The problem page is actually showing up as duplicate content, which is kinda screwy. When visiting the page, our normal 404 error doesn't appear (which our developers are still trying to figure out), but instead, an error message appears:

http://www.gallerydirect.com/about-us/media-birchwood

If this were a normal 404 page, we'd probably be able to find the links faster.

This is similar to the Demand Studios model, wherein they tried to get as many pages as possible with very similar content (but not completely duplicated) based on minor keyword modifications. For instance, how to grill a panini, how to cook a panini, how to make a panini, etc.

Google smacked them for it, and rightly so.

I work with a non-profit that uses the .org TLD, and you'd be surprised how many (presumably non-technical) people tell me that they couldn't find our website when I told them about it. A little probing told me that they heard the name before the TLD and automatically went to the .com site by habit.

Besides that benefit, I can't think of a reason why a .org wouldn't be sufficient.

We've asked Gigya for help, but no love there.  We're trying other ideas to implementing these, but no success yet.

Jesse:

That movie was creepy, but John Goodman was awesome in it.

I started this thread because I was frustrated that OSE restricts my results to 25 links, and I simply wanted to find the rest for that particular URL. I was assuming that there was either:

a. A method for getting the rest of the links that Roger found

b. Another way of pulling these reports from someone who already spiders them (since I can't get any using the link:[URL] in Google and Webmaster Tools isn't showing them).

Thanks to all for your suggestions.