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Cheers for the input Nico, you're right. Variant is not the right word I just can't find the right terminology ha! Our product is always the same it can just be applied to all models of car/van etc so this may be one of those grey areas. It's a vague question really, I think we'll just have to run a trial and see what happens over a few months. Thanks for taking the time! Jamie

Tweets have such a short shelf life that it is worth posting a few times for really great content, to make sure you reach the maximum audience. To avoid annoying your followers, try: Posting at different times, on different days to reach people via their behaviour (ie some people will always check twitter over breakfast, others when they're bored in the afternoon. We tend to be people of habit. Consider time zones if you have an international audience). Look at your content and think of a new angle for it. Try writing 3 different titles for it, for example - and then each of those headlines essentially becomes its own tweet. Use different types of media - try one text-only tweet, one image-only tweet, one combination of the two.

Jamie I had a look at the source - ie the description. "Car Warranty designed to be the UK's best by Quentin Willson. 95% satisfaction rating for Warrantywise award winning used car warranty. Get a quote today"  I just did a character/ pixel check and it is perfect.  153 ch / 1329 px I am only thinking out loud, but google might not like the first sentence -  it probably does not really respond to any searchers query match any intent. Hence google substitute the answer snippet taken from the page.  Maybe google is more advanced than we think they are with the ever changing SERP. On a positive CTR is positively enhance by the size of the Organic search result - so you are on a winner their. I would just monitor it at present on GA and webmaster and see whether action needed.

Thanks David, that clears that up!

Hi Jamie! It looks like there was a problem a little earlier today with this. It should be resolved now. Can you give it another go, and email help@moz.com if you're still experiencing any issues? Thanks!

Thanks again Robert, I have been really trying to perfect our site so we can get the most from it. Judging by yours and others replies, it's as good as it's going to get and any more tinkering will be splitting hairs. Thanks for the info, onto other things

Hi Jamie, I was asked this question recently by a client and my response was that as long as your site can be crawled efficiently and read by Google having a w3c compliant site won't make a difference to rankings. I also pointed out to them that amazon.co.uk - has nearly 400 errors  and  over 100 warning when you run it through w3c validation tool but they do well in the SERPs!

**UPDATE We hit #2 last night and have held the position this morning. Hopefully a stronger link profile will now take us to #1!

I will let them know!

Dennis & Erica, Thanks for your input. I'll wait for Linkedin to release something. At least I'm not alone with this one.

Anthony I am glad I'm not alone. I sort of accepted that Facebook was making life hard work for it's posters to shake more money out of us but when organic reach drops from the high hundreds to mid thirties for no apparent reason, you gotta ask what's going wrong! Have a good one

You're very welcome, Jamie!

Hi Richard Good shout, after doing some research it looks as though the page that has now been replaced with the homepage actually got 100% CTR for a search term that isn't really relevant to our service. Only 1 click though. However the relevant searches did get a good few impressions but didn't get a single click. I guess that is going to have something to do with the sudden change. Seems a bit harsh to take action with only 1 click ...