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I typed out a detailed reply, pressed the "Post Response" button and somehow the forum lost my post. I'll briefly share the key points:

• "Vet Las Vegas" seems like a perfect keyword for you. I would not suggest targeting "Las Vegas veterinarians". No one will type that phrase into google when performing a search. Google will relate other phrases to that phrase of course, but why take the indirect route when you can directly target more relevant key phrases. I would try even minor tweaks like "vets Las Vegas", "Las Vegas vet", or even "pet dr Las Vegas" before I thought of "Las Vegas veterinarians".

• Your site title has the keyword "Vet Las Vegas". The keyword is not used on your home page even once. You use "Pet Medical Center of Las Vegas" six times. You rank #1 for the term. It appears you have plenty of opportunities to work in better phrases.

How about change ""Keep In Touch: Be the first to learn about news, tips, and special offers from Pet Medical Center of Las Vegas."  Possibly change "Keep In Touch" to "Are you looking for a Las Vegas Vet?".

Also "Providing Excellence In Veterinary Care For Dogs and Cats Since 1993." could be changed to "Providing Excellence in  Las Vegas Vet care for Dogs and Cats since 1993".

You asked about links. You only have 4 links from 2 domains. The world is open to you. Local directories, hotels that allow pets, police departments, pet groomers, etc. Anyone and everyone who both has a web site and may direct people to your office should be a target.

A sign in your lobby or exam rooms would be great. When I take my cat to the vet, I wind up reading the labels on specialized pet food because there is nothing else to do. How about asking your satisfied customers for a link? A simple sign asking others to link to your site can help.

It is a problem which you need to fix. You need to canonicalize your pages.

www.mywebsite.com

www.mywebsite.com/

www.mywebsite.com/index.html

mywebsite.com/

mywebsite.com/index.html

Those are all various URLs which most likely lead to the same web page. I say "most likely" because these URLs can actually lead to different pages.

You need to tell crawlers and search engines how you organize your site. There are several ways to achieve canonicalization. The method I prefer is to add the following line of code to each page:

The URL provided should be the preferred URL for your page.

If your market is exclusive to Ireland, I would recommend going with the .ie domain.

It is my understanding the deeper you go into your URL, the higher value Google offers. In the below example, all things being equal, the second URL would rank better. You could make up for the "loss" of not having the keyword match in this manner.

www.widget.com/home vs www.bigcompany.com/widget

I would like to add while it is desirable to have the keyword match, it is just one of over 100 factors used to create an overall value. Many sites are top ranked without having a keyword in their root URL.

Obviously I should take a PR4/PA35 over a PR4/PA20, but should I take a PR2/PA35 over a PR4/PA25?

Take the PA35 and treat the PR stat as if it doesn't exist.

Numeric measurements have value as long as they are accurate. Google has clearly stated PR data is not updated even on a monthly basis. Everything I have seen indicates it is basically a deprecated system of measurement.

Egol is correct. It is really hard to address your question without a great deal of specifics.

The only general recommendation I can offer is to be sure to cover all the major factors for each page before trying to drill down on your home page.

Let's go back to the MOZ Chevrolet example. For your body shop, I would ensure you are listed in any local directories as Moz Chevrolet Body Shop. I would also work with insurance companies, towing companies, police agencies and anyone else I can think of who is a possible source of customer information and can offer a good link.

You don't want to get caught up tweaking minor details on the main page when you have big opportunities on the other pages.

Both Alan and Egol's views are valid.

Text to HTML should never be a consideration on it's own. At no point should you ever think "I need to cut back on my HTML code because there is not enough content to support it".

The important factors would be:

• Is your HTML coded valid? You can check your HTML at http://validator.w3.org/. Invalid html can cause issues for crawlers and users.

• As Alan suggested, is your code readable by crawlers? You can offer a beautiful Flash page, but if a crawler can't read it then you wont do well from a SEO perspective without the supporting HTML for non-Flash users and crawlers.

• Is your code efficient? You can use Page Speed or a similar tool to evaluate your page's loading speed. Many aspects of the speed will focus on the efficiency of the code.

Should I create new pages to cover related topics or improve an existing page?

My first consideration would be specificity of your topic. How many key words or phrases are you trying to focus? How much content do you have to offer?

Let's use cough syrup as an example (as I reach for my bottle). If your company name is Nature's Relief and you offer Nature's Cough Syrup as your product then one well presented page would probably be best.

If you are Robitussin and have 5 different cough syrups and brand yourself on "a different syrup for different coughs" then I would definitely recommend a separate page for each product. The first page might target keywords such as "hacking cough" which the next page might work along the lines of cough and nasal decongestant.

A final thought. If you provide Nature's Cough Syrup and are trying to compete with a competitor like Robitussin, then I would try to be creative and offer separate pages focusing on my competitor's key words. You can offer testimonials or examples where your product relieved a hacking cough, targeting the same key word.

In summary, step back and determine what your goals are for the page. First and foremost, how can you present the page to provide the best user experience. The next thought should be why are you making a change?

Are you comparing against a .com?  www.widgets.me vs www.mywidgets.com?

I will create an example to try to make this easier.

You are the proud owner of MOZ Chevrolet. Your dealership offers:

New Car Sales

Used Car Sales

Auto Repair

Auto Body Shop

Auto Parts

Each of those five separate departments (what you referred to as services) can have their own sections within your site. As you suggested each of these can be micro sites.

The main MOZ Chevrolet page can focus on broader key words or phrases such as "Chevrolet" or "Chicago Chevrolet". Meanwhile your Auto Repair service can focus on "Chevy repairs" and other key words.

If you are the auto repair manager, you can offer your departments page as the home page for your customers. You can run promotions, track statistics and in many respects treat your pages as if they were their own site.

The key factor is how strong are these services? In this example, many dealerships are quite casual about their business. Meanwhile, your body shop manager can be aggressive, seek business, provide higher standards, etc.

In summary, if your services are strong, then they can absolutely support their own pages. If they are weak, and you don't foresee a change, you may opt to focus on the main brand.

You wish to canonicalize the pages. That is the SEO word which describes exactly what you are trying to achieve.

domain.com

domian.com/

www.domain.com

www.domain.com/

domain.com/index.html

Above are 5 URLs which can possibly lead to the exact same page. If you add the following HTML in the code then the pages will be canonicalized.

If you are seeking forum software that can meet your needs I highly recommend XenForo http://xenforo.com/

Facebook automatic logins and likes are integrated into the platform along with twitter widgets. SEO is integrated into the base software also with features such as friendly URLs, thread id's which allow threads to be moved without breaking URLs, HTML 5 data embedded into breadcrumbs which Google reads, and more.

I am not clear on your "provide a backup database" request. Any forum software is database dependent, and you will want to back it up regularly with a simple script. I am also not clear on "advanced navigation options".

I was in the market for forum software in January. I used phpBB previously and was very unsatisfied, but then again it was a free forum solution. I investigated IPB, vBulletin and a couple other solutions thoroughly and took the risk of going with XenForo as it was a new company. I couldn't be happier, and purchased another license this week with plans to buy more in the future.

The answer depends on a few factors.

Step back and take a fresh look at each page. Don't think of it as the page's author or webmaster. Think about it from the view of a user who searched for a phone and landed on the page. How much information is what the user was hoping to find?

How much of each page is repeated keywords that have nothing to do with the page's content? How much of each page is duplicated information that will be found on every other page in your site? It comes down to percentages.

I do like your pages. They are clean, easy to navigate and well-presented. The only concern I have is the sidebars with the points mentioned. I do not see how Google could have any concern with your content unless you have other duplicate pages on your site of the information. I just took another look at the links you offered. While there is some duplication, it really is not much.

You could "noindex" them, which would mean search indexes would not list the content of those pages.

Keep in mind that Google doesn't penalize you for having little content, as long as it is unique. The challenge is found when you have a small amount of content wrapped in a page with a header, footer and sidebar with identical content as the rest of the site. If you do a word count you may find the overwhelming percent of that page's content is duplicate, which is a concern.

If you offered a blank page with a map that said "Map of 1000 block of Sesame Street taken January 2011" along with the image then you could index that page if you felt that might be something people might be interested in.

The determination you need to make is whether the content is of value to users. Is anyone likely to want to find these maps or other information directly from a search engine? If the answer is no, then it's fine to block them either in robots.txt or with a noindex tag.

You offer a different product name on each page, different images and different content. You had me fooled into thinking they were three separate models.

Each page has unique content, but overall it is a bit shallow. My concern is that Google doesn't look at it as "well this is sidebar content while the rest is main content". They would view your page as a whole.

Do a word count of the side bar, and then a word count of the total page. Determine what percentage of your page is the sidebar. If your sidebar is 30% of your page's total content, then you know you have that much duplicated by default. Then take a look at the rest of the page. If you add further duplicate content, the overall percentage can climb too high if you are not careful.

In short, No.

Canonicals are designed to merge multiple URLs to the same page. For example if you have an "availability" page which can be sorted, your URLs might be:

www.mywebsite.co.uk/property-1/availability

www.mywebsite.co.uk/property-1/availability/

www.mywebsite.co.uk/property-1/availability/?sort_asc_field=price

www.mywebsite.co.uk/property-1/availability/?sorc_desc_field=price

Those four URLs all lead to the identical page. By using a canonical identifying "www.mywebsite.co.uk/property-1/availability" as your site's main page, it avoids confusion. All your link juice will apply to a single page, and Google will consistently direct users to the correct version of the page.

I looked at your site. Those 3 pages you refer to are for three separate, unique products. You could take the approach you suggested. Another approach would be to re-design the existing pages.

Your HTML is minified, which is a good thing for optimization, but it makes it harder for others to look through the code. I didn't look very deep but what I did take note of a few opportunities you have to improve the existing pages.

1. Each page has it's own unique content.Part of the content is contained in javascript so it may be missed by Google. If you take a look at your site code, notice below the phrase "LG Optimus 3D Contract Deals" the two blocks below are entirely contained in javascript. All your pricing information, which is content, is missed.

2. Your sidebars offer a consistent look throughout the site, but it is duplicate content. You could consider condensing it. Rather then an "Archives" heading on every page with a list of every month/yr combo, you could consider a single "Archives" link which would take users to the Archives page. This change would reduce duplicate content.

3. A similar concept can be used for Product Reviews. Having each make/model listed on every page seems rather like stuffing.

4. Recent Posts - same idea. It's duplicate content on every page. By streamlining your sidebar, your pages look less cluttered, there is definitely less stuffing, and the unique content will stand out more.

Moving your files to CDN is not any different then changing web servers. Your content and pages remain the same. The only change would be which servers deliver the content.

As long as the move goes as planned, there will not be any negative consequences to your site's SEO performance.

Canonicalization is indeed designed to prevent duplicate URLs to the same content. It is designed to funnel users to the correct version of the page, and also to ensure your page is properly ranked.

In some cases, it doesn't make any difference from a user point of view. Whether you type in www.mysite.com/cars or www.mysite.com/cars/ (note the ending slash added) a user may be taken to the same page (or not). But if you have www.mysite.com/cars?sort=asc&field=color then that is probably not the page you want users landing on. You can canonicalize all the various sort ordered pages along with the various URL variations of that same page into one.

That is what canonicalization is designed to accomplish,not merge pages with similar but different content.

Google collects a ton of information about your browsing habits. If you are pro-Google, then you will accept this collection is used to provide you with the best search results possible. They have the ability to filter results not just by location but pretty much by any factor you can view in Google Analytics.

If you type in "Clear browser cache", Google KNOWS what browser you are using and can add the "Firefox" term in on your behalf, without it being apparent to the user. Take a close look at the wealth of information offered in GA.

I recently searched for some lightbulbs online. Now, whatever said I visit shows lightbulb ads. Google KNOWS I am a possible lightbulb customer.

When the CIA wants information on someone, they go to Google.

The summary is you bought a site which had problems with Google. You addressed some of the issues, but clearly there are issues which remain.

Did Google offer any other details other then the site violates their T&Cs?

Do you have any idea what the problem could be?

What is the site URL? We need to be able to see the site to determine if there are any apparent issues.

The bottom line, you need to correct any issues, then submit another reconsideration request. You will need to explain to Google that you purchased the site and have been trying to clean it up.