Welcome to the Q&A Forum

I suggest updating the content all together, but doing so wisely. Use analytics tool to determine what keywords your visitors searched to find your page. Then, compare those keywords to the keywords for which you want that page to rank. For instance, if you are selling Cracker Jacks and your page ranks for ballpark snacks, then optimize your page properly for both keywords. I have several pages on my website that rank for more than one term. However, be sure to select one focus keyword, whichever you feel is most important to your success, and then include your secondary keyword throughout the text. One last thing: Let's say you have 1,000 dedicated visitors. If your content remains the same over the years, that number will dwindle or your dedicated visitors will visit your page less often. However, if they see you are updating content, that will entice your visitors to check back on your site often to see what additional changes you have made. Google also loves to see fresh content and helps improve your search engine results. I hope this helped! Regards, Meghan