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The only way it could be duplicate content is if you load the video to multiple sites (it's better to load to one location on your site and share the EMBED feed) that way you also get credit for the inbound links too, and if you transcribe the content of your video feed for the site and populate that across multiple other sites. If you just transcribe the content of the video and leave it as is, you'll be fine 
I agree here, but with the Panda updates this past year, just having pages up won't really do much. You'll need to improve the user experience to build on the page.
I would build on the page, but look to improve the landing pages of the products that are either no longer available, or the pages that are or will still be online but with products that are not available 'at this time'.
Bring in social media, product landing pages, perhaps a posting 'comment' section for customers to review the products (to offer some user generated content), alongside other features like customized descriptions (don't copy the supplier site), features about the history of the product, the origin of it.. etc..
If it's no longer available, redirecting to a products page of similar relation will help keep the client on the site - while also offering various products of similar needs for their use.
Do all this - I and I see a win-win for you
I'm not a big fan of breaking language sites into sub-domains because you break the value of the link structure and link juice in the domain. So for every single language you break out into a sub-domain - you then end up having to build more links to the sub-domains.
Each SEO is different and has difference experience, tactics and strategy from testing and previous work on sites. Sub-folders have been more successful for me in work than sub-domains in terms of rankings and language (MSEO) techniques.
Cheers! Rob
Also consider that each sub-domain is considered by Google to be a separate domain.
So, actually building out sub-domains (like www.google.com and adwords.google.com for example) would be considered 2 separate sites wihtin the same company, and when starting to expand and build links too, those links to the sub-domain only stand for value to that actual domain - link value and 'juice' isn't passed through the whole domain to the rest of the site naturally.
It would be better to run with building sub-folders for the main domain like (google.com/adwords/ as an example) as the value of any links to /adwords/ sub-folder is passed all the way through the entire domain, even from a sub-folder.. as well as the other mentioned list above! It makes links building easier to manage without having to build links to all these individual channel sub-domains.
Hope this also helps you out!
Everything else also counts EGOL mentions above.
Cheers! Rob
Hey Mark, exactly. Keep your KW target focused, and work in long tail options to gain a few positions on that level, while building up the brand site, level, content strategy etc.
I would use this targeted style on each and every page of the domain, to help with consistency as well. You can explore tougher keywords later as the domain gains some authority..
That should help you out and get the domain ranking for it's brand. The hyphenated domain will take longer tho, based on all my tests. You need to work in signals which authenticate that with the domain/brand.
Cheers!
I totally agree with Alan on this. You really need to look at each individual URL, and 301 redirect to ensure they are in place, page by page. It's a sensitve issue for sure and proceed with caution for sure.
It's also not condusive to 301 all URL's and links to the homepage URL. This doesn't make for a great 'user experience' and can cause confusion to the user visiting the site, looking for the specific material. It can also confuse the hell out of a search engine (where did all those other pages I had index'ed go!)
You might also damage the inbound link quality of pages in place now that have links pointing to it. Sure that would pass on to the main domain URL (losing value of 5-15% in the 301), but it's just not a great strategy tpo blindly 301 everything to the homepage. Alan said it right below - you need to look at the links, inbound anchor text, where it's coming from and redirect to the right page via 301) for the best user end experience.
I would map out all the URL's that are new, and then map out the URL's that correlate to those pages exactly. Then setup the webconfig file to have individual page level 301 redirects and put those into place. He provided a link below to his webconfig file for 301 redirects.
Cheers, Rob
Just something to add if you want to consider this in your planning scope. My proffesional opinion is surely sub-folders, keeping away from sub-domains (unless for a very specific reason needed).
1. If you are building a multilingual site, you should also consider how you will be building back-links through various methods (content development, company blog, etc) and will those be done in each language to support the authority needed to build rankings in each language you are working to expand on?
2. If you are going to be building different divisions of the domain (Chinese, and perhaps later going French, German, etc), consider building out TLD's for each domain that's needed in specific languages and focus on building those separate sites. That way you can focus on content development, social media and marketing efforts specific to each language, thus improving your options for the search in each country.
Just some thoughts to think about depending on the scope of your project and sites.
Cheers!
The 301 redirect also tell the search engine where the NEW location address of this page is (the final page you want to have ranked) while passing all other page value from the links built to the page exist.
Hi C nature,
OK, there are many schools of thought on this, so many SEO's will have different views. Nothing wrong with that Sure, Search engines and research speculates now that exact match domain names are no longer the be-all, end all of SEO relative positioning.
I have done several tests with regards to this, building test sites that are exact vs non-exact match domains based on market research. The exact match always (90%) of the time, beat out the other versions.
All my hyphenated domains tests have always taken longer (ave 44% longer) to start ranking, gathering rankings based on KW research than the non-hyphenated counterpart.
One other thing to consider is how search engines perceive hyphenated domains. Because they have been known to be used/abused by spammers (which ultimately made them less credible from a trust perspective). This in turn was a direct correlation to the amount of time I mentioned (ave 44% longer) to get ranking.. search engines have a tendency to take longer authenticating these domain types, vs their non-hyphenated cousins.
If your looking for quicker results, perhaps focused around 1-2 main keywords, then the exact match domain (non-hyphenated) would be your best bet, to build the site/domain around. For that specific keyword or 2, it will yield the quickest results over time. Link building, social profiles etc will still need to be built out to get signals moving in the domains favor to establish itself within the SERP's. It will be up to you to build out a more structured plan around other keywords/terms to focus on for short and long tail search through content development and on-site optimization.
The competitiveness of the 'target' keyword can also play a factor into the domains non-hyphenated domain and ranking performance. If the domain also has brand level keywords (something like coca-cola-softdrinks.com might be difficult (if not near impossible) to even begin to rank for due to the brand authority recognized online of the actually coca-cola company site). It really depends on the scenario.
If your looking to build something long term, that could eventually be recognized, your best bet would be to build a site/domain out with a brand' style domain using a 'company brand name' and optimize it around that. It won't be exact match, and may take longer, but over time will build the trust using brand authority will yield better results.
If you think about it, typing in something like your example above (business-broker-alabama.com) would be a real pain in the a#$, LOL. It would either be the non-hyphenated or a brand level domain optimized around the focus on your domain example which would yield a better user experience from the get-go.
I'm thinking about re-doing my test/thesis over to determine if recent statements on exact match domains has changed in value. I think I feel inspired to do it again !! Time to start digging.
My opinion would be either non-hyphenated or brand level domain building. Stay away from the hyphenated and spammy looking domains.
Hope this helps. Cheers!
You could look at AWR 's (Advanced Web Ranking) software. I use it and it's awesome for tracking and reporting. Has the largest search engine depth for reporting (add any search engine you want/need) and product support will help you get it if they don't have it! It can be tailored to track any language KW needed and in any country. Reporting is awesome if you buy the PRO or AGENCY level software (I included the link above), but does require a little time to learn. It's costly as well, but proves to be a tool I can't operate without in my practices for client projects.
Note: You should make sure all the canonical versions of this render properly as well. This way - all links and 'juice' or value are passed the the domain name you specify.
Checking Google webmaster tools will also help see any errors when handling duplicate content issues (for homepage or entire site). as this was also a new feature in recent months added by Google.
Cheers!
My testing has not shown any improvements with regards to this effort - BUT you could try it, and share the results with the rest of us!
Best practice for SEO TITLES is something like:
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword
See this article on from the Moz team and a pretty good read too!
http://www.seomoz.org/learn-seo/title-tag or
http://www.seomoz.org/beginners-guide-to-seo
Cheers! Rob
What's the domain you are working on and what are the KW's you are targeting. Graph's work, but without actionable information, it's difficult to look over and help make a few suggestions 
Yep, I would go with a 301 also. Keep that juice (or as much as you can muster).. you'll lose a little value in the transfer.. (5-15%), but it would be worth keeping it. Cheers!
Hi Greg,
This might currently be affected by any back-links you have either established (been building to the domain) or one's that have freely linked to you.
My advise, would be to continue just working to improve your site. Metrics for performance will increase over time, if you keep your 'visitors, and clients' in mind. Improve the user experience, take care of the proper technical steps to ensure proper use of 301's, on and off page optimizations, great content and user experience and over time, your metrics will show themselves off which is always nice..
Just remember, all this work isn't something that will happen overnight. It takes time to improve these rankings. As Moz's index is usually updated 1 time per month (if they are running on time), you will be able to track this metric month over month. If you see steady drops, then you might want to start digging.
Again, my guess is that you are on the right track. Don't overthink the metrics behind the site. Look at the analytics data and think, how can I better my site for improved user experience
Cheers, Rob
Absolutely. Probably your best bet.
On a sidebar note, try to keep your link count on any domain pages to a maximum of 100. Anything above and beyond that, are not counted on pages and usually the BOT won't follow anyways. The more links on a page, the less value can be attributed to them.
If you want to help the link profile of the site, decide which links could be <nofollow>and place those tags to help with improving the link quality on various pages. This also helps Google with trust as you are not trying to 'game' the linking profile of the site or structure to improve various pages SERP rankings.</nofollow>
We also shifted focus away from other CMS systems in Wordpress (unless the goal of the site and traffic is built around a Blog marketing strategy), and moved to using mainly Drupal 7 at this time, but I also am a big fan of Joomla.
If I were you, take some time to look into sites build on these platforms and explore the options. They offer incredible flexibility.
Hey KJ,
These are good read/resource to start :
http://www.mcanerin.com/en/articles/301-redirect-iis.asp
http://authoritylabs.com/blog/solving-canonical-problems/
Cheers, Rob
Thanks. Great point I neglected to mention in detail. !!
I'm assuming you are moving from an old static HTML site to something along the lines of a CMS with Drupal or Joomla based on your new URL structure example above.
Absolutely. If you don't 301 the old page URL's to the new locations and URL names - you will eventually lose all the back-link development you have been working on. Those old URL's will eventually return a 404 error in Google WebMaster Tools, and the link value and 'juice' will be lost..
Plan out an Excel spreadsheet and then work to map all the pages from your site to their counterpart NEW URL names. This way you will make sure to get all your pages mapped out.
You would probably also want to crawl your old domain (before the new site goes live) with a tool like 'Screaming Frog' or 'Xenu' which you can download online and is free (best part and great tools to have). This will help you find and extract all the pages in your site into Excel - ensuring you don't miss any in the mapping process.
I would schedule some time after launch, to double check each URL individually (with the old URL's from the Excel DOC from the crawl) when the site goes live, to verify that the proper page level 301's is in place and correctly working.
Hope this helps you out. You should be in good shape, if you follow these steps pre and post launch.
Rob