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You are a UK based company yet your TLD is .com This wont help your UK rankings whereas having/using henstuff.co.uk would. Also having a .com for a UK normally correlates to less UK searchers clicking on your site as they think it might not be a UK store.

it seems to me that pinterest has changed since last year. some links seem dofollow to me. http://pinterest.com/wouterblom/ top of the profile The links on the source page are NOfollow! http://pinterest.com/source/stramark.nl/ 

Hi Rob, If the links back have nofollow in them I do not believe they will add any backlink benefit to you. The benefit you receive is what the affiliate links purpose was intended for – to drive sales. Here is an interesting article that wills hed some light on your question. http://tentblogger.com/affiliate-links/ Hope that helps.

301 is the safe solution for you. When you use this kind of redirection, the link juice will flow for your new pages. There is no better solution, you did it great.

Just to add a bit to what Joe shared, your "fruit salad" page will surely appear in the organic results for a "cheap fruit salad search". The difference is you are ranking as #1 for "fruit salad" where you may rank well for "cheap fruit salad" or you may be the 10,000th result. There are many factors involved including if the word "cheap" is used somewhere on the page, your competition, etc. In a perfect world your site will have one quality page dedicated to each key phrases you wish to target.

Some. I think that's all anybody knows right now lol. I watched a seminar from Distilled's LinkLove set where it was explained that in an experiment, a bunch of retweets boosted a site with just one link above a competing, similar site with a lot more links. The topic as a whole though seems to be in discussion a lot at the moment, with blogs, etc... talking about it, and of course research being posted here at SEOmoz. I think the general consensus is that it has value, and that value is likely to increase, but I haven't seen anywhere as yet where there's much agreement about just how much value there is in it. I assume we'll be seeing something soon enough though Please do anybody correct me if I'm wrong, it would be great to see if there are any hard & fast stats out there. There is the ranking factors of course... which provide a good guideline: http://www.seomoz.org/article/search-ranking-factors#metrics-4

I like the ideas Stephen but these are 30,000 gallon tanks. Not the kind you use for your bbq. I wonder if there was another way to do what you suggest for this type of boring topic.

Great answers thanks. In terms of where to link to, is it necessary to divide equally between different pages on the website, or does it help for SEO purposes to have lots of links to one particular page?

As people have said Keyword Density isn't really a thing. You do want to have the keywords you're targeting on the page, but you don't need to have every third word as a keyword Here's some links to help you digest why keyword density isn't something to worry about: Myths that persist (YOUmoz) - http://www.seomoz.org/ugc/seo-myths-that-persist-keyword-density Opinions on SEO Myths - http://www.seomoz.org/blog/some-opinions-on-the-seo-myths-realities-fight Beginners guide part 9 - http://guides.seomoz.org/chapter-9-myths-and-misconceptions-about-search-engines The fact they all have myth in them should give you an idea about how much credence it's given these days