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You lost a whole lot of low quality backlinks through Feb and March, Panda related I assume.

Appears you lost a PR5 sitewide (paid link?) this month too.

You also appear to have a whole lot of exact match footer links on completely unrelated sites, possibly the result of a template sponsorship scheme? A potential banana skin for paid link penalties and/or Penguin.

Your anchor text profile as a whole is a pretty unnatural..

820 links from 273 domains - wholesale

503 links from 156 domains - wholesale clothing

118 links from 94 domains - ebay

...then a bunch more.. then way down..

_85 links from 22 domains - http://www.wholesaleclearance.co.uk/_

10 links from 9 domains - wholesale clearance

It's probably more likely to be the paid link stuff that's resulted in the loss of toolbar pagerank, but that's a guess. Just wanted to highlight a few key parts of your backlink profile.

Hi Kate - this is nothing to worry about.

Rel Canonicals are generally shown on the SEOmoz PRO dashboard as an alert/heads up, rather than a direct warning.  There is, of course, potential for real damage if  they're configured incorrectly, but in your case it appears the Wordpress SEO plugin you're using is doing fine.

Your canonical URLs are showing as what you most likely would expect and want them to be, the post permalinks or the category URLs.

I experimented and changed some of the letters in the URLs to uppercase, to check for problems. Whilst the URLs still resolved with uppercase characters and didn't 301 redirect to lowercase (which would generally considered best practice), the Rel canonical URLs set remained the lowercase version even with mixed case in the browser bar - this is, again, exactly how you would want it to behave.

You might want to also check out these posts.

http://www.seomoz.org/blog/link-profile-tool-to-discover-linking-activity

http://seogadget.com/bad-backlink-checking/

SEOGadget also have a free tool you might find useful - http://tools.seogadget.co.uk/ - you can export your backlink data from OSE/GWT/Majestic/etc and feed them into the tool 200 links at a time.

Ok I see, understandable - thanks for posting the Rich Snippets data instead.

In our experience, Google isn't showing stars in the SERPs for Organisations/Corporations, but they are for Places. This makes it possible to use schema.org's LocalBusiness with your company reviews, for which Google is showing stars in the SERPs, and this is how we've seen many companies serving up their ratings.

To my mind, it's perfectly legitimate to use LocalBusiness on pages that relate to real world locations, on your homepage if you have a single location, or on outlet-specific pages for businesses with multiple locations.

My assumption would be is that Google first interpreted your aggregate rating data as relating to a product, which is why you got stars showing. They subsequently determined the data was related to your organisation instead, and removed the stars.

I have absolutely no idea whether this would have been algorithmic or manual, but I've certainly seen a bit of a cleanup in the SERPs in recent weeks, and murmurings in the SEO world to that effect too - see http://www.seroundtable.com/less-google-rich-snippet-15216.html for one example.

Rel Canonicals are generally shown on the SEOmoz PRO dashboard as an alert/heads up, rather than a direct warning.  There is, of course, potential for real damage if  they're configured incorrectly, but in your case the Wordpress SEO plugin you're using is probably doing just fine.

As long as your canonical URLs are what you want them to be, i.e. the relevant post permalinks or category URLs, you're golden.

As an in-house SEO I've seen a variety of attempts to scare, trick or otherwise confuse our MD into using certain companies. It never ceases to amaze me the depths to which some firms will stoop. I understand the method you speak of is a fairly common tactic amongst IT security businesses, too. Cause a problem yourselves, then become the saviour.

If you don't have access to Webmaster Tools, the most basic way to see which pages Google has indexed is obviously to do a site: search on Google itself - like "site:google.com" - to return pages of SERPs containing the pages from your site which Google has indexed.

Problem is, how do you get the data from those SERPs in a useful format to run through Screaming Frog or similar?

Enter Chris Le's Google Scraper for Google Docs

It will let scrape the first 100 results, then let you offset your search by 100 and get the next 100, etc.. slightly cumbersome, but it will achieve what you want to do.

Then you can crawl the URLs using Screaming Frog or another crawler.

It shouldn't really matter too much either way.

The difference with a .co.uk is that Google will automatically assume you are targeting that geographical area, whereas with generic domains like .net and .org, you'll have to set it in Webmaster Tools - or you can leave it unset and have Google work out which countries you are relevant to from other signals.

There's absolutely nothing wrong with using a .net to target the UK - although if you plan for the site to target more than just the UK in future, it's probably best left undefined in GWT.