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I tried it and like it.  Thanks!

Thanks.  I think I get it.

There are many factors, and the things that Moz uses for PA and DA only include some of them.  They're important, but not all important.  So all factors together have a high correlation, just 2 factors like PA and DA can have a low correlation (depending on the search and competition, of course).

There's still something I don't understand, however, which is how that site can get p1 results on Google and not show on the first 4 pages on Bing.  I need to look into whether they've registered with Google local or done something else that helps them with Google more than Bing.

Thanks again!

I'm trying to convince a boss and another client/partner of the value of MOZ, but it's a challenge when Google's results and the MOZ analytics are way off.

For example, when I do non-personalized (MOZ toolbar) Google search for "stair lift kansas city" I see some results that make sense.  Further down the page I see my prospective client, kclift.com -- it's a new site with poor MOZ grades and almost no backlinks.  It has a PA of 1 and a DA of 4.  Yet it ranks above a YP site that has a DA of 89, and another site that has a PA of 27 and a DA of 14.

What gives?  When I used an in-private Bing search for those terms this site didn't display in the 1st 4 pages.  That makes sense with these MOZ rankings and the new site.  So how does the site get page 1 results on Google for the same terms?

(I should note that I've gone to this site a lot, for the client, and done other related searches.  I live in Charlotte, which is why I've included Kansas City in the search terms.  With this search, I've tried several ways to do a Google search that is truly anonymous, but I'm not sure I've succeeded.  I've erased browsing data, used incognito, used other browsers, and used the MOZ non-personalized Google search.  All from the same IP though.  Does Google track that?  If so, how can one do a truly anonymous search on Google?)

All suggestions welcome.  Thanks!

Richard S.