Google results not close to matching MOZ PA and SA - Why?

[RFS55]

I'm trying to convince a boss and another client/partner of the value of MOZ, but it's a challenge when Google's results and the MOZ analytics are way off.

For example, when I do non-personalized (MOZ toolbar) Google search for "stair lift kansas city" I see some results that make sense.  Further down the page I see my prospective client, kclift.com -- it's a new site with poor MOZ grades and almost no backlinks.  It has a PA of 1 and a DA of 4.  Yet it ranks above a YP site that has a DA of 89, and another site that has a PA of 27 and a DA of 14.

What gives?  When I used an in-private Bing search for those terms this site didn't display in the 1st 4 pages.  That makes sense with these MOZ rankings and the new site.  So how does the site get page 1 results on Google for the same terms?

(I should note that I've gone to this site a lot, for the client, and done other related searches.  I live in Charlotte, which is why I've included Kansas City in the search terms.  With this search, I've tried several ways to do a Google search that is truly anonymous, but I'm not sure I've succeeded.  I've erased browsing data, used incognito, used other browsers, and used the MOZ non-personalized Google search.  All from the same IP though.  Does Google track that?  If so, how can one do a truly anonymous search on Google?)

All suggestions welcome.  Thanks!

Richard S.

[Cesare.Marchetti]

Hi Richard,

Interesting question.

Google will for sure know where your IP address is located.

To get the search results for your keyword combination like somebody sitting in Kansas City KS you could use the "Ad Preview and Diagnosis" Tool in AdWords (under Tools). You can also chose the location, e.g. Kansas City/KS the language/device the search query would be executed on.

(Once you could simply set the location of your query on the bottom of the Google search page but this times are gone now.)

--> I can confirm that your customer appears in the local pac (3rd) and organic Serps (2nd) for the above keyword combination. I am sitting in Switzerland and checked it with the Ad Preview and Diagnosis Tool in AdWords.

The MOZ data might not be accurate yet for your client's website. Do you have a campaign for that client? MOZ should have crawled the site actually. It usually crawls a campaign site all 7 days but you can also initiate a crawl manually.

If you don't want to have search results that are taking account of your behaviour/browse history/preferences, etc. you can switch that off actually. Go to google.com on the bottom right - Settings - Search Settings - turn off 'search history'.

Hope this brings you a step forward.

Cheers,

Cesare