Keyword tool results - broad match or exact?

[ClaytonKendall]

Do the SEOmoz keyword rankings display results for exact match or broad match?

[mosaicpro]

I think you have a wrong perception of keyword rankings in SEOmoz.

That tool is for showing the  ranking of your website for the specific keyword in what search engine and country you have setup.

Broad , exact matches... are only on Google Keyword Tool and shows the search volume not rankings

[MLTGroup]

Hi Ennovation,

I'm not certain about the difference between the broad and exact match in Google Keyword Tool. I am assuming broad means that any phrase that contains those words, exact is an exact search for said keyword in that order and the phrase would be if someone types it in with quotes?

Thanks

[mosaicpro]

Close Eric.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6100

Broad Match  = similar phrases and relevant variations (synonyms included)

That's why when you want to check a specific search volume is better if you put phrase and exact match to show. Broad includes to many variations in my opinion to estimate correct search volume.