Questions
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Buying a domain to 301 redirect for increased rankings
Thanks, Josh. I'm certainly focusing on content creation and site optimization, though this looks like a manipulation on their part. If the 301's are not being counted, would they still redirect to the site they want to value? Thanks, Scott
Technical SEO Issues | | Reis_Inc.0 -
How do we maintain keyword rankings when creating a domain?
Hi Sheena, Thanks for answering. We are a commercial real estate data and economic analysis firm, that has an existing site which is used by subscribing clients. We are creating a new corporate site for the purposes of having a marketing friendly site. We are now going to gate our product site (existing) behind the new site. Best, Scott
Technical SEO Issues | | Reis_Inc.0 -
Can I dynamically add city name to my PPC ad text and URL based on the user's search?
I'm mostly backing up everything David has already mentioned. There's no shortcut, and you really want to have specific adgroups to specific location pages for more reasons than just CTR (but it's still a really good reason). You also will never have location specific data to improve upon, which is the entire reason you would want to send PPC there anyway - to be able to improve and measure. If the page you are sending people to dynamically changes based on their IP then you can easily duplicate one adgroup structure for one city into several by using the adwords editor. Then use the replace feature to cut out the city information you're looking for and insert the next location. Also, you can use the term "[City] area" to help generalize. Also when I've done location specific targeting using adgroups targeted just around the term "local" is also helpful. Then you can set the radius of your targeting out further and capture a wider audience.
Paid Search Marketing | | JasmineA0