Welcome to the Q&A Forum

Hey there! Tawny from Moz's Help team here! Hm... this sounds like a very specific issue that's going to take some thorough investigation. We'll need to be able to take a look at the specific Campaign you're looking at and the site you're seeing keywords for in Keyword Explorer. Please write in to us at help@moz.com with all the details of what you're seeing, and we'll do our very best to help you out!

It's not the best idea, as mentioned above. What tends to work is having them as footer links for people who might be interested in the group of companies. The logical answer is to nofollow these, and they may still pass some benefits without the risk of penalty. However, when you look at large publishing groups for example (I know these well as I've worked for a few), they'll quite often list all their main publication websites in the footer, and also have them all followed. Now it may be that Google has missed them for a penalty, or it may be as massive publishers and possibly advertisers they're getting more leeway. But it's worth saying that they certainly don't seem to have suffered - there was a case study by Viperchill ages ago covering Hearst http://www.viperchill.com/google-control/

Here is Google's definition of bad linkbuilding: Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. Google sites this an example: Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking. So, basically, if you arrange to get clients to put links to you in their footer in an attempt to increase your search-engine rankings, then you are violating Google's guidelines and risking a penalty. (Nutshell: Google doesn't want to give you credit for a link that you give yourself.) So, I'd make sure that those links are no-followed AND that the anchor text is your brand name and not any desired keywords. The value from those links is the referral traffic, not any help that they give for rankings.

Hey, It will be very unfair to advise without analyzing website in terms of On Page and Back-links. Just a favor, similar issue happened with one of our USA based client last week. Complete collapse in rankings suddenly but rankings got backed within 2 days. That was mysterious. I wish the same for your client! Still, without analysis, we can't identify issues! There could be one or more reasons Some Sort of Robot Back-links Issues (Anchors, Diversity, Quality) or others.

Hi there! Thanks for posting this. We don't have an alert for that kind of thing currently, but that's a great idea. We've been thinking about adding an alert system in the future, and would definitely include something like this with that project. We don't have an ETA yet, but I'll let you know when we do. Thanks! Miranda Rensch - Product Manager

I think the best way to ensure an SEO friendly title for your images is to change the name of the original image to the more SEO friendly one before you have uploaded it, thus not having to bother with redirects (which are best avoided as much as possible anyway) at all. If the images are already there and you can't change the title for whatever reason, is it possible to re-upload them with the new title? It's generally advisable to be as transparent as possible and keep things as simple as you can, so I would personally stay clear of the redirects, but it probably wouldn't do a whole lot of harm. Hope this helps!