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Thanks Ryan

I see it across all keywords, some have a % of new visitors that's pretty low (20% to 30%) and some have a slightly better figure: 50%. Were talking about tens of visits per week for each of these keywords (there are about 20 of them in total). While this might not ruin my business, I do find it annoying :). 99% of my visitors come from France (It's a French website :)) and 100% of paid traffic comes from France too