Questions
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How important is Ad Group age?
I think history is a factor, but not a major factor. Typically when I begin a new adgroup I bid a higher cpc to get good impression/ctr numbers and slow off later on as it seems that adwords will embrase your adgroup better than not doing it..
Paid Search Marketing | | KevinBudzynski0 -
How to handle (internal) search result pages?
If none of these pages are indexed, you can block them via robots.txt. But if someone else links to a search page from somewhere on the web, google might include the url in the index, and then it'll just be a blank entry, as they can't crawl the page and see not to index it, as it's blocked via robots.txt.
Technical SEO Issues | | Mark_Ginsberg0