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EGOL has it right.  Should not need any targeted SEO to rank for your brand on the home page. But, for that reason, you should work on getting your home page to rank for non-branded terms in addition.  I would include those in the title tag and an H1 tag on the page (I don't think it matters any more if it is H1, or H2, or H3, by the way, but some heading tag). Put the major non-banded keyword to the far left of the title tag and the heading. Brand name at the end. Also, the heading tag and the title tag do not need to be identical, so you can use different variants of the non-branded keyword in the title tag and heading.

Hi Tom Thanks for your repsonse. Interesting you mention the data is pulled form Bing as I noticed a small disclaimer underneath the results box: Search Volume data is collected from the Search-based Keyword Tool via the Google AdWords API Totally agree, would rather have upto date data than a 12 month overall average with estomations etc. I also agree on the Fresh Web index as this also gives some great insights as well as the Google Trends facility too. Cheers

Thanks for your offer Craig. We are trying to find someone local so that order to build our in house SEO team. There must be some of you in the North West that could be interested?

i found the ref to how to use the url attribute http://schema.org/docs/gs.html#schemaorg_expected see "Using the url property"